Digital Waffle

637287 Account Manager

Digital Waffle

Posted Yesterday

Job Description

We're looking for a commercially minded Digital Marketing Manager / Account Manager to lead digital activity across a varied client portfolio, driving measurable growth through integrated marketing strategies. Digital Marketing Manager / Account Manager St Albans - Hybrid £40,000-£50,000 Role Overview A client-facing role combining strategic leadership with hands on delivery across paid media, SEO and content. You'll own campaign performance, guide strategic direction, and build strong client relationships while identifying opportunities for growth. Key Responsibilities To develop and execute integrated digital strategies aligned with client goals; optimise for lead generation, conversions and ROI. Managing and scaling PPC campaigns across Google, Meta and LinkedIn; oversee targeting, testing, budget management and performance tracking. Supporting organic search strategies, conduct keyword/competitor research, and optimise content for evolving search behaviours including AI-driven discovery. To act as strategic lead, present insights and recommendations, and proactively identify growth opportunities. Lead campaigns end-to-end, coordinating with internal teams to deliver high‑quality work on time and within budget. Analyse multi-channel performance, produce insight-led reports, and translate data into actionable improvements. Skills & Experience Essential: 5+ years in digital marketing (agency or multi‑client preferred) Strong PPC experience across Google Ads, Meta and LinkedIn Solid understanding of paid/organic strategy, SEO and content Confident with data analysis and performance optimisation Excellent communication and client management skills Desired: Experience with GA4, WordPress, SEMrush Familiarity with CRM/automation platforms Exposure to multiple industries Understanding of emerging search and AI-driven marketing If you are interested in the above position, please apply with your CV today

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