Commercial Development Executive - Growth & Sales Enablement

Turn insights into opportunities—and opportunities into sales execution.

We are looking for an ambitious and commercially minded FMCG professional who can identify where the next growth opportunity exists, build a compelling commercial case and give our sales team the tools to bring it to life.

This role sits at the intersection of commercial strategy, customer development and sales execution.

You will analyse customer, channel, category, and market information to identify opportunities for growth. You will then translate those opportunities into clear customer propositions, persuasive selling stories, commercial presentations, launch plans and practical execution tools.

You might currently be working as a National Account Executive, Category Analyst, Trade Marketing Executive, Business Development Executive or in another customer-facing FMCG sales role. You will be ready to step beyond supporting individual accounts and start influencing growth across multiple customers and channels.

What you’ll do

Discover the opportunity

Analyse customer, channel, category and market performance.

Identify distribution gaps, portfolio opportunities and underserved market segments.

Monitor competitor activity and emerging customer and consumer trends.

Identify new routes to market across retail, distribution, petrol, convenience, corporate and emerging channels.

Maintain and prioritise a pipeline of commercial growth opportunities.

Build the commercial proposition

Size the sales, volume, margin and market-share potential of each opportunity.

Build clear, commercially sound business cases.

Develop channel strategies and customer-specific recommendations.

Turn data and insights into compelling customer-selling stories.

Work with Sales, Marketing, Finance and Supply Chain to ensure opportunities are commercially and operationally achievable.

Enable execution

Create customer presentations, sales toolkits and commercial proposals.

Develop launch packs, customer playbooks and execution guides.

Equip account managers and the field sales team with clear selling messages and supporting evidence.

Support customer pitches, product launches and portfolio expansion.

Track execution and measure whether initiatives have delivered the expected results.

Capture learnings and improve the approach for future opportunities.

About you

You are analytical enough to find the opportunity, commercial enough to understand whether it will create value and sales-focused enough to turn it into something customers will buy.

You’ll bring

Experience in FMCG sales, national accounts, category, trade marketing, business development or commercial analysis.

Strong analytical and commercial capability.

An understanding of pricing, margin, promotional investment and customer economics.

The ability to translate complex information into a simple and persuasive sales proposition.

Strong PowerPoint, Excel, presentation and communication skills.

Customer awareness and a practical understanding of how sales teams operate.

The confidence to influence people across Sales, Marketing, Finance and Supply Chain.

Creativity, initiative and a strong bias for action.

* The ambition to develop into a future National Account Manager or commercial leader.

You don’t need to have done every part of the role before. We are looking for someone with strong commercial potential, natural curiosity and the drive to turn good ideas into measurable growth.