Communications and Marketing Officer

The postholder will deliver a

diverse range of communications and marketing activity in line with the

CityCares vision, strategy and plan.

The postholder will ensure there

• are effective internal and external communications to support audience
• engagement in line with the annual communication and marketing plan, wider
• organisational strategic priorities and external partnerships, including the integrated
• system of care.

The postholder will play a

critical role in communicating the ethos, values and goals of CityCare to the

workforce to ensure that patients, the public, staff and partners feel

informed, engaged and involved in its vision making a difference every day to

the health and wellbeing of our communities. To that end, the postholder will

develop the organisation's communications, marketing and engagement, working

closely with all services and departments providing channels and opportunities

for staff, patient, public and partner engagement and ensuring key messages are

cascaded.

The postholder requires a good understanding

• and experience of internal and external communications, campaign and event
• management, digital media and staff engagement, and is required to be competent
• at dealing with a variety of stakeholders, including, CityCare staff, patients,
• stakeholder organisations groups and the public.

The postholder will be a key

member of the Communications and Marketing Team and will have the opportunity

to grow and develop within the role. The postholder will work closely with CityCares

operational managers, staff, system colleagues and external agencies to support

communications and campaign planning.

Whilst being a hybrid role, will

be required to visit a variety of CityCare offices in Nottingham and work

occasional weekends.

The post holder will hold supervisory responsibility

for a Communications and Marketing

Assistant and or Apprentice.

The

post holder will have no budgetary responsibilities.

Corporate

• Communications
• Commission, write, edit, proofread and coordinate
• internal and external publications, patient leaflets and advice documents, press
• releases, articles, may organise design, print and distribution.

Work with clinical and non clinical leads to

develop relationships and develop and deliver targeted service specific communications

plans, aligned with the organisation's strategic goals and wider communications

strategy.

Manage the day to day delivery of CityCare

communications channels, activities, campaigns and initiatives to drive

engagement with all audiences and ensure clarity and consistency of messages.

Ensure that there is a strong pipeline of good

news stories write, proofread and develop engaging content for all internal

and external communications platforms.

To oversee communications bulletins in a

timely manner, with support from team members.

To act as a brand ambassador.

Evaluate internal and external communication

channel effectiveness and their content, to improve future communications.

To handle sensitive and confidential

information according to the provisions of data

security regulations, Information Governance and Data Protection.

Internal Communications

Develop and manage the delivery of internal

communications including weekly newsletters, board bulletins, face to face

briefings and project specific communications.

Manage the Staff Intranet and its ongoing

development to ensure it is engaging staff.

Work closely with Organisational Development colleagues

to support on the delivery of staff

engagement initiatives including the development of materials and messages to

ensure effectiveness.

Lead on the production of annual internal

communications campaigns e.g. Staff Survey, Norovirus, Flu, staff recognition

initiatives.

Write and edit content, produce films and case studies for a range of audiences including Twitter,

CEO blog, web, intranet reports, online recruitment advertising to ensure timely, integrated communications

across all channels.

Build positive relationships with communications

colleagues across the Integrated Care System ICS through attendance at the

ICS Communications Group and other meetings.

Reputation Management

Work closely with HR colleagues to ensure workforce

recruitment and retention initiatives consistently reflect CityCares employer

brand proposition and values.

Lead on the planning and drafting of relevant

external award submissions that will positively position CityCare externally.

Act as brand guardian providing communications

advice and support to colleagues as

needed

to ensure the consistent delivery of CityCares brand vision.

Oversee the editing, design and production of

service and corporate literature.

Ensure corporate communications channels, content

and literature is up to date and representative of Nottinghams communities and

accessible in a variety of formats.

Provide reputation management advice and media

advice to senior managers as needed.

To play a key role in the management of business

continuity and incident management communications.

Marketing and

engagement

Develop

and manage an annual cycle marketing campaign calendar that will support the

delivery of planned campaigns and promotions e.g. CityCare brand, increasing

referrals to specific services, recruitment drives, winter pressures,

vaccination programmes etc.

Development

• of staff engagement methods surveys, focus groups, polls etc to engage staff
• and encourage involvement and feedback.
• Develop internal KPIs using data analysis,
• supported by the Data Analytics team that demonstrates success of promotions
• and campaigns, but equally areas of focus and underperformance which will
• provide insight into campaign and promotion development going forward.
• Websites,
• digital and social media

Produce and implement the CityCares weekly

social media plan.

To lead the management of CityCares digital

channels website, intranet, social media, ensuring content is engaging:

Coordinate

the provision, approval and updating of content contributed by colleagues administrator right on both the internet and intranet

Act as

the first point of contact for all staff for questions & support with the

intranet system CMS SharePoint & daily liaison with NHIS, web agency and

hosting company

Digital

lead for partnership/system digital developments

To ensure timely response to social media

enquiries, escalating where appropriate.

Produce monthly evaluation reports for all

platforms, providing recommendations for extending reach.

Media

• Relations and External Communications
• Produce of quarterly CityCare stakeholder magazine,
• sourcing and writing all content and designing and distributing digitally
• in house.

Production of corporate films in-house or

via external supplier.

Develop blogs, develop podcasts and other

engaging ways of delivering content to the public, stakeholders and the media.

Develop

• a Media Forward Plan identifying key newsworthy stories promoting CityCare
• and the work of staff.
• Anticipate, take and respond to media enquiries,
• briefing journalists, as required.

Conduct audio film interviews for use in

conjunction with press releases and publications.

Secure radio interviews to support specific

campaigns e.g. health awareness.

Work

with the Head of Communications and Marketing to deal with complex media

attention e.g. serious incidents.

Event

• management
• Lead on the organisation of corporate events including,
• but not limited to, the annual staff awards, long service awards, staff
• roadshows, staff briefings and virtual events - sourcing interviews and quotes for bulletins, publications, digital
• communications platforms and other channels.

Review key corporate events to ensure they are

in line with the CityCare brand and key messages e.g. Corporate Induction,

training events.

Deliver ad hoc training to Managers re communications, marketing and engagement.

Working with the Communications and Marketing

colleagues to meet deadlines for completion of work and be responsible for all

aspects of organising events such as promotional events i.e. booking venues,

speakers and liaising with other agencies.

Sensitivity and awareness of barriers to

accessing venues physical, mental and cultural and making appropriate

adjustments to ensure maximum potential for candidate contact.

General

Application of equality and diversity

requirements into work - communications and events.

Assist with any high-profile visits to CityCare

• as required.
• Attend all relevant meetings, where possible,
• relevant to the job role, representing the Head of Communications and Marketing
• or other team members.

To

undertake any other duties commensurate with the grade as requested.

To undertake mandatory training as specified,

including manual handling and fire awareness.

To adhere to the requirement of national and

local policy where policies impact on this role.

The above profile is intended to provide a broad

outline of principles duties and responsibilities and will be the subject of

periodic review. The job holder may, from time to time, be asked to undertake

other reasonable duties.