Content Lead/Product Owner
Job Description
**Who We Are**
--------------
Welcome to [TELUS Digital](https://www.telusdigital.com/) — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of [TELUS](https://www.telus.com/en/), one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.
With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.
**About the Role**
Detail-oriented Product Owner to lead the execution of digital content strategies for our B2B segment. You will act as the bridge between Marketing, Devices, and our Content Management team, ensuring that every update—from daily pricing changes to major flagship device launches—is executed with precision.
**Responsibilities**
- **Backlog Management:** Oversee the GTM B2B intake and translate stakeholder needs into actionable Jira tickets using standardized templates.
- **Stakeholder Collaboration:** Partner with Marketing managers, Business Analysts, and Consumer POs to align on launch dates and content readiness.
- **Content Quality Assurance:** Ensure all copy decks, image assets, and SEO metadata are complete and accurate before production.
- **Project Coordination:** Manage timelines for complex requests, including New Page launches requiring ADL setup and AB testing scenarios.
- **Performance Optimization:** Act on data-driven insights from weekly merchandise reviews to improve page performance
**Requirements**
- Proficiency in Jira (cloning, ticketing, and workflow management).
- Experience with CMS (Content Management Systems) and SEO best practices.
- Knowledge of digital experimentation, personalization, or audience segmentation tools (e.g., Adobe Target, Adobe Audience Manager, or similar platforms).
- Strong communication skills for cross-functional collaboration with Design, Legal, and Consumer teams.
- Detailed-oriented and committed to delivering great customer experiences
- Impeccable written and verbal communication skills
- Highly detail-oriented and organized, with exceptional analytical skills
- Expert in content optimization and brand consistency
- Adept at working in a highly-collaborative, lean, agile environment
- English - B2 or above - Required (Oral and written comprehension).
**What’s in it for you?**
- Educational support: Udemy for Business
- "Work-life balance" culture and flexible schedule
- Support global projects in a multicultural environment
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