Creative Lead, ALCS Product GTM

This posting is for an existing vacancy.

Please submit your resume in English - we can only consider applications submitted in this language.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

The application window will be open until at least March 23, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: **Los Angeles, CA, USA; São Paulo, State of São Paulo, Brazil; Toronto, ON, Canada; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA; San Bruno, CA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA**.

### **Minimum qualifications:**

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

### **Preferred qualifications:**

• 6 years of experience in digital advertising, sales operations or business strategy.
• Experience leveraging or assisting brands to navigate AI-powered creative or generative tools in order to supply assets to drive advertising campaign success.
• Experience presenting to large groups with the ability to craft a story with data and influence an audience.
• Familiarity with Google’s suite of first-party creative products (Veo, Gemini, etc.) and the third-party creative supplier landscape.
• Ability to take initiatives and be a creative problem solver who can grow in an ambiguous environment.
• Ability to effectively multi-task regularly with excellent written and verbal communication skills.

**About the job**

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Americas Product Go-to-Market (AMER pGTM) works with various partners and stakeholders to deploy ad products that drive advertiser success and Google’s growth. As the bridge between Product and Sales, we play a critical role in understanding and advocating for advertiser needs, setting the go-to-market strategy, and bringing to life plans with sales.

As Creative Regional Product Lead, you will support the strategy to empower advertisers with products and services needed to improve the effectiveness of their ads. You will be the primary creative product point of contact for front-line sellers, specialists and executive leaders besides liaising with internal product (GPS), marketing and operations teams.

As the home to some of Google’s largest advertisers, this role is charged with positioning the Americas to lead from the front by unlocking new business opportunities through creative variety and excellence, leveraging both in-house first-party products and outside third-party suppliers. In this capacity, Americas YouTube+ Creative Product and Service Leads provide Americas Large Customer Sales (ALCS) with strategic, investigative, and commercialization support for scaled offerings across YouTube and Display. This includes, but is not limited to, automated asset generation in Google Ads, Asset Studio, preview tools, creative specs, third-party creative offerings, and incentive programs.

In this role, you will partner closely with global product teams (GPS) to develop and maintain our product suite, as well as GTM counterparts globally to execute annual go-to-market strategies. You will also collaborate with Creative Works and sector-level specialists to ensure local teams are equipped to drive product adoption and business growth.

For Unites States Applicants

The US base salary range for this full-time position is $153,000-$222,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

For Canada Applicants

The Canada base salary range for this full-time position is CAD 156,000-160,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

**Responsibilities**

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• Serve as a primary liaison to ALCS sellers responsible for driving awareness, commercialization and activation of scaled creative products.
• Lead regular forums with sector-level creative leads to ensure sector creative activation strategies are aligned to GTM objectives and key results and best-fit models, helping to track and report on progress towards annual goals, providing critical product updates and orchestrating creative incentive and feedback programs.
• Activate trainings, events and authors scaled communication to educate ALCS sellers on how to best activate new offerings with their customers.
• Manage operations of creative incentive programs meant to accelerate brand usage of third-party creative and AI partners including training, tracking, contracting, etc.
• Collaborate with cross-functional partners to drive future creative product development, identify market-level feedback/product gaps, scale communication efforts, define adoption objectives and key results and establish value propositions.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.