Digital Marketing Executive

• Research target audiences, customer requirements, competitors and market trends to inform campaign plans.
• Discuss campaign objectives with clients and colleagues and prepare campaign briefs and schedules.
• Coordinate and implement campaigns across relevant channels, including paid search, social media, email and websites.
• Prepare and coordinate advertising copy, social media content and other campaign materials.
• Monitor advertising campaigns, expenditure and performance against agreed objectives.
• Analyse website traffic, leads, conversions and other campaign results, and recommend improvements.
• Liaise with clients, designers, content creators and other suppliers to ensure campaigns are delivered on time.
• Prepare regular campaign reports and present findings to clients and management.

Requirements

• At least two years’ relevant experience in marketing or digital marketing.
• Practical experience delivering digital campaigns and using advertising or analytics platforms.
• Ability to interpret campaign results and prepare clear reports.
• Strong written communication, organisational and client liaison skills.