FMCG Sales Rep

Quality Asian Food, Every Time

Established in 2001, Lim Brothers is a family business and leading importer, wholesaler, and distributor of authentic Asian food products in New Zealand. With over 25 years of industry experience, we supply retailers, cafes, and restaurants nationwide. We treat our staff like family, fostering a supportive work environment built on loyalty, stability, and deep product expertise.

About the Role

We are bringing sales and account management in-house across existing customer accounts to support our New Product Development (NPD), while actively identifying and expanding into new retail channels not currently served. Based in Auckland, this role focuses heavily on direct customer interaction, business development, and high-impact store merchandising to maximize brand exposure and successfully launch our product range into the market.

Key responsibilities include:

Account & Channel Growth: Directly manage existing customer accounts for NPD rollouts while prospecting and securing new store listings in unserved retail channels.

In-Store Merchandising: Ensure optimal shelf positioning, stock placement, and display setup for maximum retail exposure.

Product Rollouts: Partner with our marketing team to launch new product lines and drive store-level promotional execution.

Relationship Building: Maintain ongoing, direct rapport with key store decision-makers, buyers, and prospective stockists.

Work Hours & Remuneration

Schedule: Monday to Friday, 9:30 AM to 6:00 PM (flexible options available).

Base Salary: $65,000 – $75,000 base per year (dependent on experience).

Incentives & Perks: Attractive annual bonus scheme rewarding excellence, vehicle/mileage allowance, phone allowance, and generous staff discounts across our extensive product range.

Requirements

Experience: 2+ years of FMCG experience, ideally within ethnic grocery stores or broader retail distribution.

Merchandising Focus: Strong eye for detail in retail presentation, display layout, and stock placement.

Autonomy & Drive: Ability to work independently in the field, build new account opportunities, and stay connected with the team.

* Communication Skills: Excellent interpersonal skills to handle acc

Why Join Us?

This is a fantastic opportunity to take ownership of established accounts in the Auckland region, open doors in untapped channels, and help drive our new product rollouts directly into stores. Enjoy a supportive family-oriented culture, clear performance rewards, and a direct impact on brand growth.

If this role interests you please submit your resume and cover letter via the “Quick Apply” button. Candidates will be contacted as applications are processed so don't hesitate!