Fractional Chief Revenue Officer (CRO) – USA

About Learntastic

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Learntastic is a fast-growing, AI-driven learning platform focused on delivering professional training and certification programs across multiple high-demand categories. We are scaling aggressively through both organic and inorganic growth, including partnerships, acquisitions, and category expansion.

We are looking for a **Fractional CRO** to build and scale our revenue engine in the US market.

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Role Overview

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This is a **hands-on, execution-focused leadership role** responsible for driving revenue across B2C, B2B, and bid-based (RFP/RFI) channels. The ideal candidate will bring deep experience in scaling revenue for **e-learning, EdTech, or digital learning platforms in the US market**, along with strong expertise in performance marketing, enterprise sales, partnerships, and bidding.

**Location: Remote (Only US based Candidate)**

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Key Responsibilities

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### 1. Revenue Strategy & Execution

• Own and execute the end-to-end revenue strategy for the US market
• Drive growth across B2C, B2B, and bid-based channels
• Identify and unlock new revenue channels (affiliates, partnerships, marketplaces)

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### 2. Performance Marketing & Funnel Optimization

• Oversee paid acquisition (Google, Meta, Bing) and ROI optimization
• Improve conversion rates across landing pages and checkout flows
• Optimize CAC, LTV, and overall funnel performance

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### 3. B2B Sales & Partnerships

• Build and scale partnerships with:

+ Training providers

+ Staffing agencies

+ Enterprise clients

• Develop outbound and inbound sales strategies

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### 4. Bids / RFP / Enterprise Contracts

• Lead strategy and execution for **RFPs, RFIs, and bid submissions**
• Identify and pursue opportunities across:

+ Government contracts

+ Enterprise training programs

+ Institutional partnerships

• Improve win rates through pricing, positioning, and proposal optimization

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### 5. Product Monetization

• Define pricing, bundling, and upsell strategies
• Improve average order value (AOV) and retention
• Launch subscription and enterprise pricing models

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### 6. Analytics & Reporting

• Establish revenue dashboards and KPIs
• Track CAC, LTV, conversion rates, and channel performance
• Use data to drive continuous optimization

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Ideal Candidate

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• 8–15+ years in revenue leadership as CRO
• **Strong experience in the US e-learning / EdTech market (preferred)**
• Proven track record of scaling revenue from $10M → $20M+
• Experience with **enterprise sales and RFP/bid processes**
• Deep understanding of **performance marketing + partnerships + sales funnels**
• Comfortable working in a **hands-on, fast-paced environment**

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Compensation Structure

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### Base (Monthly Retainer)

• **$2,500 – $4,000/month**

### Performance-Based Commission

• % of incremental revenue growth
• Commission on B2B deals closed
• Commission on RFP/bid wins
• Milestone-based bonuses

Strong upside aligned with performance and revenue outcomes

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Why Join

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• High-growth, execution-focused environment
• Direct access to leadership and strategic decisions
• Opportunity to build and own the US revenue engine
• Exposure to B2C, B2B, and enterprise/government revenue streams
• Significant upside through performance-based earnings