Fractional Chief Revenue Officer (CRO) – USA
Job Description
About Learntastic
=================
Learntastic is a fast-growing, AI-driven learning platform focused on delivering professional training and certification programs across multiple high-demand categories. We are scaling aggressively through both organic and inorganic growth, including partnerships, acquisitions, and category expansion.
We are looking for a Fractional CRO to build and scale our revenue engine in the US market.
Role Overview
=============
This is a hands-on, execution-focused leadership role responsible for driving revenue across B2C, B2B, and bid-based (RFP/RFI) channels. The ideal candidate will bring deep experience in scaling revenue for e-learning, EdTech, or digital learning platforms in the US market, along with strong expertise in performance marketing, enterprise sales, partnerships, and bidding.
Location: Remote (Only US based Candidate)
Key Responsibilities
====================
### 1. Revenue Strategy & Execution
Own and execute the end-to-end revenue strategy for the US market
Drive growth across B2C, B2B, and bid-based channels
Identify and unlock new revenue channels (affiliates, partnerships, marketplaces)
### 2. Performance Marketing & Funnel Optimization
Oversee paid acquisition (Google, Meta, Bing) and ROI optimization
Improve conversion rates across landing pages and checkout flows
Optimize CAC, LTV, and overall funnel performance
### 3. B2B Sales & Partnerships
Build and scale partnerships with
+ Training providers
+ Staffing agencies
+ Enterprise clients
Develop outbound and inbound sales strategies
### 4. Bids / RFP / Enterprise Contracts
Lead strategy and execution for RFPs, RFIs, and bid submissions
Identify and pursue opportunities across
+ Government contracts
+ Enterprise training programs
+ Institutional partnerships
Improve win rates through pricing, positioning, and proposal optimization
### 5. Product Monetization
Define pricing, bundling, and upsell strategies
Improve average order value (AOV) and retention
Launch subscription and enterprise pricing models
### 6. Analytics & Reporting
Establish revenue dashboards and KPIs
Track CAC, LTV, conversion rates, and channel performance
Use data to drive continuous optimization
Ideal Candidate
===============
8–15+ years in revenue leadership as CRO
Strong experience in the US e-learning / EdTech market (preferred)
Proven track record of scaling revenue from $10M → $20M+
Experience with enterprise sales and RFP/bid processes
Deep understanding of performance marketing + partnerships + sales funnels
Comfortable working in a hands-on, fast-paced environment
Compensation Structure
======================
### Base (Monthly Retainer)
$2,500 – $4,000/month
### Performance-Based Commission
% of incremental revenue growth
Commission on B2B deals closed
Commission on RFP/bid wins
Milestone-based bonuses
Strong upside aligned with performance and revenue outcomes
Why Join
========
High-growth, execution-focused environment
Direct access to leadership and strategic decisions
Opportunity to build and own the US revenue engine
Exposure to B2C, B2B, and enterprise/government revenue streams
* Significant upside through performance-based earnings
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