Global Product Marketing Manager, Consumer Digital

Global Product Marketing Manager, Consumer Digital Join to apply for the Global Product Marketing Manager, Consumer Digital role at Resmed. Challenge We’re building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences. Sleep apnea is just the start. We’re building a connected health ecosystem at ResMed, and we are looking for the architects of the future consumer health experience. It won’t be easy. Overview You are the Global Product Marketing Manager, Consumer Digital, responsible for defining how to bring a new product, feature, or service to market in a best‑in‑class manner. You possess in‑depth knowledge of technologies and markets, with a singular focus on ensuring that consumers feel as passionately about our digital products as you do. Your key areas of focus include growing adoption, retention, and expansion of Resmed’s digital products; performing market analysis and related research to deeply understand our potential consumers; strategizing pricing, placement, and promotion of the product; developing go‑to‑market playbooks and planning; and conducting lifecycle measurement and value evolution. As a strategic thinker, you anticipate change and drive visibility and alignment across product, marketing, and revenue teams. You have a startup mentality, are creative, and are an excellent problem solver. You bring structured thinking, highly collaborative communication, and a consumer‑centric, business‑savvy mindset. You are energized by transforming healthcare access and outcomes through consumer technology. As an inclusive leader, you inspire and motivate team members to excel, fostering a culture of belonging, collaboration, innovation, and continuous growth. Responsibilities Market Analysis and Research: Conduct in‑depth market analysis and research to identify market trends, customer needs, and competitive landscape. Pricing, Placement, and Promotion: Develop pricing strategies that maximize product profitability while remaining competitive; determine optimal product placement strategies; enable and support marketing partners to create promotional campaigns that drive awareness and conversion. Go‑to‑Market Strategy: Develop comprehensive plans outlining product positioning, target audience, messaging, and distribution channels; coordinate cross‑functional teams to execute product launches and drive adoption. Product Lifecycle Management: Monitor product performance, analyze key metrics, and identify areas for improvement; drive product evolution through enhancements, updates, and new features. Alignment and Visibility: Foster alignment between product, marketing, and revenue teams; provide visibility into strategies, progress, and results to stakeholders. Stakeholder Collaboration: Collaborate with product managers, audience marketers, sales teams, and customer support to gather insights and feedback for product development. Project Management: Prioritize tasks, set timelines, allocate resources; ensure initiatives delivered on time and within budget. Strategic Decision‑Making: Make data‑driven decisions based on market research, customer insights, and business goals; develop long‑term strategic plans aligning with company objectives. Technology Trends: Stay informed about emerging technologies and industry trends; identify opportunities to enhance marketing efforts and drive innovation. Why You’ll Love Resmed Impact at Scale: Your work will touch millions of lives, empowering better health globally. Cutting Edge Culture: We embrace experimentation, agile development, and push the boundaries of digital. Collaborative Community: Join a team of passionate, brilliant minds dedicated to changing the world. Valued and rewarded: We offer a generous compensation package, great flexibility, and travel to cool locations. Let’s Talk About You Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred). Minimum of 5 years of experience in product marketing, preferably in the consumer tech or healthcare sector. Proven experience leading growth for consumer brands and digital products in global markets. Strong analytical and strategic thinking skills; ability to translate insights into actionable strategies. Excellent communication and presentation skills; articulate complex concepts clearly and persuasively. Demonstrated leadership abilities and track record of successfully leading cross‑functional teams. Benefits & Compensation Comprehensive medical, vision, dental, and life insurance; AD&D; short‑term and long‑term disability; sleep care management; HSA; FSA; commuter benefits; 401(k); ESPP; EAP; tuition assistance; Flexible Time Off; 11 paid holidays plus floating days. Eligible for 14 weeks of primary caregiver leave or 2 weeks of secondary caregiver leave. Base salary range: $116,000 - $174,000 USD. We commit to respond to every applicant. #J-18808-Ljbffr