Go-To-Market Campaign & Analytics Manager

 

We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence. Learn more at tradercorporation.com. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Learn more at tradercorporation.com.

This role will be within our flagship platform, AutoTrader.ca, Canada’s #1 automotive marketplace, attracting over 25 million visits each month.

Go-To-Market Campaign & Analytics Manager

Location: GTA (Hybrid)

Role Overview

• The Go-To-Market (GTM) Campaign Manager is a data-driven operator responsible for building, tracking, and optimizing GTM campaigns within Salesforce.
• This role is focused on performance, reporting, and operational excellence — ensuring campaigns are structured correctly, measured accurately, and continuously improved to drive pipeline and revenue impact.
• This is an analytical, systems-focused position at the center of Sales, Product, and GTM execution.

Key Responsibilities:

Salesforce Campaign & Opportunity Management

• Own end-to-end campaign setup and execution in Salesforce
• Manage prospect segmentation, opportunity attribution, dashboards, and reporting
• Ensure data integrity and accurate ROI tracking
• Test and validate campaign workflows prior to launch

Performance Analysis & Reporting

• Deliver structured reporting on campaign performance vs. targets
• Analyze impact on pipeline, win rates, and revenue
• Identify insights and recommend optimization strategies
• Standardize reporting frameworks across GTM initiatives

Advanced Data & Tools

• Perform deep analysis using advanced Excel (large datasets, pivots, lookups, modeling)
• Build and enhance dashboards in AWS QuickSight (asset)
• Leverage AI tools (e.g., ChatGPT) to drive reporting automation and efficiency

Cross-Functional Execution

• Partner with Sales, Product, and Marketing Intelligence on campaign execution
• Conduct post-launch assessments and incorporate learnings

Qualifications:

Required

• 3+ years in a data-driven role (Sales Ops, Revenue Ops, GTM Ops, Analytics, or similar)
• Advanced Salesforce experience (campaigns, opportunities, dashboards, reports)
• Advanced Excel skills with large datasets and reporting
• Strong analytical and problem-solving capabilities

Assets

• AWS QuickSight dashboard development
• Experience using AI tools to improve workflows
• Experience supporting Sales or GTM teams
• Automotive or marketplace experience

 

What’s in it for you:

We understand that there is life at work and life outside of work. Here are a few benefits that support us to be our creative best.

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs
• Financial planning with 3% matching Pension
• Competitive salary
• Annual bonus structure

The base salary range for this position is CAD $60,000 - $80,000

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.