Head of Marketing

About Smokeball

Smokeball is powering people-law. Our legal practice management software lightens the administrative burden, so legal professionals have more time for the people who need them most.

With offices across Australia, the US, and the UK, we're united by a clear purpose – and that purpose has shaped a culture worth being part of. This year, Wrk+ recognised us as one of Australia's Best Places to Work, and we've been certified a "Great Place to Work" again.

Role Overview

We’re looking for an experienced, commercially minded Head of Marketing to take the reins of our UK marketing function and help us kick things up a notch.

We’ve already built a strong foundation in the UK, now we’re ready for the next chapter. We’re looking for a marketing leader who knows how to make a brand impossible to ignore, create demand, and turn great marketing into real, measurable growth.

This is a role for someone who loves big-picture strategy but isn’t afraid to roll up their sleeves. You’ll own the UK marketing strategy, balancing brand building with the all-important pipeline and customer acquisition goals. In short: think big, move fast, and make things happen.

As part of the UK Leadership Team, you’ll have a genuine seat at the table, helping shape where we go next. You’ll work across our global teams, partnering with our Australian HQ and US colleagues to bring the best of Smokeball to the UK, while making sure our strategy feels distinctly right for the UK market.

If you’re equal parts strategist, storyteller, commercial thinker and doer, we’d love to meet you.

Key Responsibilities

• Own and execute the UK marketing strategy
• Develop and deliver a clear marketing strategy aligned to business objectives and growth targets
• Balance brand awareness, pipeline generation, and market expansion objectives
• Translate business priorities into measurable marketing plans and initiatives
• Represent Smokeball at key industry and partner events
• Drive market growth and brand awareness
• Develop and execute marketing programs that build brand awareness, generate qualified pipeline, and support revenue objectives
• Develop and execute events, webinars, and industry engagement initiatives as key drivers of market awareness and pipeline growth
• Build and manage strategic partnerships that support market growth and expand our reach within the legal industry
• Partner closely with Sales to optimise lead generation, conversion, and overall commercial performance
• Measure and optimise channel performance to maximise impact and ROI
• Represent Smokeball at key industry and partner events
• Build and develop a high-performing marketing function
• Coach, develop, and empower the team to deliver strong outcomes
• Foster a people-first culture of collaboration, accountability, and continuous improvement
• Remain close to execution, providing hands-on support and guidance where required

Collaborate across the business

Partner with Sales, Customer Success, and Product teams to deliver a cohesive go-to-market strategy

Work closely with global Brand, Content, and Growth Marketing teams to align priorities and leverage shared expertise

Act as a voice of the UK market, providing insight into market differentiators, trends, and opportunities for growth

What we are looking for

An accomplished B2B marketing leader with at least 10 years of marketing experience, including a minimum of 3 years in marketing people leadership roles

Proven track record of developing and executing marketing strategies that drive both brand growth and measurable pipeline outcomes

Experience across demand generation, events, partnerships, and go-to-market planning

Commercially minded and highly data-driven, with a strong focus on performance, measurement, and ROI

Comfortable balancing strategic thinking with hands-on execution as business needs evolve

A collaborative leader who enjoys coaching and developing teams while remaining close to the work

Strong understanding of the UK market and SMB customer landscape

Legal technology experience is desirable, but not required

Exceptional communication and stakeholder management skills, with the ability to influence across local and global teams

What’s in it for you?

👐 A dynamic and inclusive work environment

💵 Competitive salary and performance-based incentives

🧘 Wellbeing allowance

👪 Competitive Paid Parental Leave

🚀 The chance to be a key player in shaping the company’s success in the UK

🥡 Office Snacks

💻 Hybrid working style

✨ Company provided ai licenses to support productivity

🧢 And of course…the SWAG!

*Smokeball is an equal opportunity employer and is committed to providing an open, welcoming environment for everyone. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

Don’t meet all the criteria? No worries! If our values resonate with your personal values and you think you have what it takes, we’d love to hear from you!

Please note: This role is only open to UK residents. Unfortunately, we are not able to offer sponsorship currently.