Head of Online Acquisition

Create the testing strategy that will scale new channels into profitable revenue channels at scale. Build team processes, reporting, and technology infrastructure to set channels up for success. Manage to tightly defined LTV/CAC and volume targets, with daily, weekly, and monthly reporting against important metrics. Optimize and manage tech stack related to new channels such as DMP and DSP. Collaborate with broader marketing team on attribution models, analytics, audience segmentation, messaging. Optimize and manage tech stack related to new channels such as DMP and DSP. Collaborate with broader marketing team on attribution models, analytics, audience segmentation, messaging.

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