Interactive Partner

Title: Interactive Partner, Go To Market Team

TCS Interactive is Tata Consultancy Services’ award-winning full-service agency unit. We design, engineer & activate digital products and services for the growth and transformation of companies. Global brands use our end-to-end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self-services solutions underpinned by data and measurement.

We are looking for “hands-on” TCS Interactive Partners to join our Customer Success team. A TCS Interactive Partner will work together with TCS Client partners focusing on interactive goals for named clients. While the Client Partner focuses on CIO as the key stakeholder, Interactive partner will focus on CMO, CXO and CDO and his/ her directs as the key stakeholders to sell, consult and deliver services. The main KPIs for a TCS Interactive partner is “customer success”, which will be measured through revenue growth and service portfolio expansion. The other responsibilities and KPIs include configuring and orchestrating the different interactive offerings to help the customer to meet their business goals in named clients.

An ideal candidate will have consulting/advisory/strategy experience from either an innovative creative agency or a forward-thinking consultancy. You will be fluent in modern marketing and digital transformation. Ideally, you’ll understand how to translate brand into experience and be knowledgeable in the following concepts: data programs, digital design, direct digital/CRM marketing, customer experience strategy, marketing analytics and creative advertising campaigns. Should be comfortable leading a high-performance team and if needed immerse themselves in customer problems.

RESPONSIBILITES/EXPECTATIONS FROM THE ROLE

• Lead the business development team to develop a sales pipeline and be measured by the sales performance and revenue growth against a given target.
• Client relationship management: Acting as the primary point of contact for clients, the IBP of account is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services.
• Helps develop strategies that align with the client's business objectives and target audience
• Align with service leads across the organization to co-ordinate and own the narrative and outcomes for our customers
• Act as the customer champion and push for excellence from everyone.
• Own and champion programs, developing the relationship with all stakeholders, bring a systematic and technically valid approach to assignments. Oversees the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budget
• Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.
• Work at a client site as required, this will vary.
• Drive a One TCS mindset across multiple internal and external stakeholders
• Create, Own, and share knowledge on best practice, ways of working and delivery learning across peers internally.

DESIRED COMPETENCIES

• Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm or a creative agency that is focused on brand, experience and transformation.
• Experience within Banking and Insurance digital marketing / digital transformation – or at the minimum an understanding of the industries.
• Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems)
• A proven track record of working with CMOs, CXOs, CDOs and CEOs.
• An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client's view
• Any experience in the following: change management, agile, lean, six sigma, or Design Thinking would be an advantage.
• Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business.
• Experience in creating business cases for brand transformation initiatives.
• Must be comfortable and competent and creating compelling presentations, crafting a proposition to take to market, based on the offerings at TCS Interactive.
• Strong leadership skills, demonstrating confidence when presenting various data and/or digital strategies, roadmaps, and partnering with SMEs to lead workshops.
• Outstanding soft skills and being able to form genuine and personal connections with technology leaders and peers.

Location: Onsite NYC Office

Salary Range: $176,000-$265,000 a year

**Location**

New York, NY

**Job Function**

CONSULTANCY

**Role**

Consulting Partner

**Job Id**

400456

**Desired Skills**

Marketing

**Salary Range**

$176,000-$265,000 a year