International Marketing Manager – Product Strategy

About us

Qimondo Limited Partnership is a HACCP- and GMP-compliant contract manufacturer of dietary supplements based in Tralee, Co. Kerry. We develop and produce capsules, powders and ready-to-drink products for brand owners, retailers and e-commerce companies across Ireland, the UK and continental

Europe, and operate our own consumer brand, nyce.

The role

You will own product strategy and international marketing for our contract-manufacturing and private-label business and for our own brand portfolio.

Product strategy and portfolio

• Develop and manage the private-label and own-brand product portfolio: formats, formulations and
• positioning for the Irish, UK, German, Dutch and French markets
• Identify product opportunities from market, category and ingredient trends; prepare business cases for
• new products
• Work with R&D, QA and production on feasibility, cost and regulatory fit (EU food law, health and
• nutrition claims, novel food status, labelling per market)

International marketing

• Plan and execute B2B marketing for the contract-manufacturing business: positioning, sales materials,
• case studies, website and LinkedIn content, trade-fair presence, lead generation and CRM follow-up
• Plan and execute consumer marketing for nyce. across markets: brand and content strategy, social
• media, email and paid campaigns, creator and affiliate partnerships, localisation for the German-speaking market
• Manage market entry and localisation for new countries: messaging, compliance of claims, pricing
• inputs, channel selection

Market intelligence and performance

• Maintain competitor and category monitoring across target markets; report quarterly

• Monitor social-commerce and live-shopping developments in Asian markets (e.g. Douyin/TikTok Shop,

Xiaohongshu, Korean and Japanese platforms) and identify formats, product ideas and creator

mechanics that can be adapted for our European markets

• Own marketing KPIs (lead volume and quality, campaign ROI, brand performance per market) and the

marketing budget

What we are looking for

• Master's degree in marketing, management or a related discipline
• Demonstrated experience in digital marketing across at least two markets or languages
• Working knowledge of food supplement product categories and EU labelling and claims rules, or the
• ability to acquire it quickly with in-house training
• Hands-on with content creation, email marketing and paid social tools
• Fluent English; German or another European language an advantage
• Mandarin, Korean or Japanese an advantage, for following Asian e-commerce and social-commerce
• markets in the original language
• Able to work on site in Tralee, 39 hours per week