Marketing Business Analyst 3065669 I.Html
Job Description
Working remotely, the full-time Marketing Business Analyst will partner with Sales and Marketing teams to optimize Salesforce usage, refine lead scoring models, and create metrics reports that drive data-driven insights and improve campaign performance.
##### Key responsibilities
Create and maintain metrics reports on marketing and sales activities and effectiveness
Proactively explore data to identify trends and develop robust KPIs for marketing performance monitoring
Present analysis and findings to stakeholders and consult on scalable processes for campaign and lead management
##### Required qualifications
4+ years of experience in analytical roles within B2B and/or B2C environments
Strong expertise in Salesforce and ability to independently build reports and derive insights
Experience with marketing automation platforms like Marketo or HubSpot
Advanced skills in Power BI for high-level analytical tasks
Proven ability to translate complex data into actionable insights
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