Marketing & Social Media Manager

Marketing & Social Media Manager required to work at The Creamery Cafe, The Promenade, Salthill, Galway, H91 T866. The successful candidate must have at least 1 year of experience in a similar role. Duties will include:

• Developing, implementing and managing the café’s marketing and social media strategy to increase brand awareness, customer engagement, footfall and sales.

• Planning and managing marketing campaigns, seasonal promotions, events and product launches in line with commercial objectives.

• Developing and maintaining a marketing calendar and coordinating marketing initiatives throughout the year.

• Planning and overseeing the creation, scheduling and publication of engaging content across Instagram, Facebook and other relevant digital channels.

• Managing the company’s social media presence and ensuring consistent brand communication across marketing channels.

• Developing marketing materials, promotional content and digital campaigns for the café’s products, services, events and special offers.

• Managing digital advertising and social media promotional campaigns and monitoring their effectiveness.

• Establishing marketing objectives and KPIs and monitoring campaign performance against agreed targets.

• Analysing social media, digital marketing and customer engagement data to evaluate results and identify opportunities for improvement.

• Conducting market, customer and competitor research to identify trends and new promotional opportunities.

• Developing customer acquisition and retention initiatives, including loyalty programmes and promotional campaigns.

• Identifying and coordinating promotional partnerships with local businesses, community organisations, influencers and other relevant partners.

• Managing and updating digital marketing content, including the company website and online business listings.

• Monitoring customer feedback, online engagement and enquiries and using insights to support marketing and business development decisions.

• Working closely with management to develop marketing strategies aimed at increasing customer traffic, sales, retention and brand visibility.

• Monitoring marketing expenditure and assisting management with the effective allocation of marketing resources.

• Coordinating external suppliers and service providers involved in advertising, design, printing and other marketing activities.

• Preparing regular reports on marketing activities, social media performance, campaign results and progress against marketing objectives. Salary: €36,605 per annum. Hours: 39 hours per week. To apply, please contact Ronan Galvin at [email protected].