Paid Search Marketing Manager

Paid Search Marketing Manager

We’re currently hiring a Paid Search Marketing Manager to join our growing remote team. Lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads (LSA) for a rapidly growing multi-location business. You’ll own strategy + execution, turning analysis into performance gains through rigorous testing, optimization, and KPI-driven decisions.

Lawn Starter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort. As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms.

At Lawn Starter, we’re transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more. With $30M+ in venture funding and solid traction, we’re investing in the next generation of our platform—and we’re looking for a Paid Search Marketing Manager to help drive it.

Responsibilities are listed below to guide the role.

Responsibilities

• Campaign Management & Optimization:

Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms. Activate, optimize and scale Local Services Ads (LSA). Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI. Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates.

Data

Analysis & Reporting

• Leverage Google Analytics and other analytic and visualization tools to track KPIs and generate actionable insights. Summarize KPIs against targets and provide recommendations for optimization and improvement.
• Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape.
• Develop and maintain dashboards to track performance, efficiency, and spend.

Keyword, Audience & Campaign Strategy

• Research and identify new keyword opportunities to expand reach.
• Implement audience segmentation strategies to improve targeting and efficiency.
• Manage negative keyword lists and refine match types to improve campaign relevance.
• Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more.

Budget & Bid Strategy

• Allocate and manage budgets efficiently to maximize conversions while maintaining profitability.
• Utilize automated bidding strategies and manual adjustments to improve ad performance.

Collaboration & Cross-Functional Work

• Work closely with the product, engineering and content teams to align ad messaging with user intent.
• Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues.
• Provide insights and recommendations to senior leadership to guide marketing strategy.

Experience & Expertise

• 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C.
• Strong proficiency in Google Ads Editor, GA4, and other BI tools.
• Experience with large-scale search, display, retargeting, video and local services campaigns.
• Understanding of auction dynamics, quality score, and smart bidding strategies.

Analytical & Technical Skills

• Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization).
• Ability to analyze and interpret large datasets to make data-driven decisions.
• Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus.
• Experience with tag management through GTM, Segment or other platforms.

Strategic & Executional Abilities

• Proven ability to execute A/B tests and iterate on learnings.
• Strong grasp of conversion rate optimization (CRO) and landing page best practices.
• Ability to adapt strategies based on competitive trends and seasonality.

Other Qualifications

• Strong attention to detail and ability to manage multiple projects simultaneously.
• Comfortable working in a…