Personal Brand and Content Lead - B2B

Travel: UK and overseas

Salary: 40,000 - 50,000

We're looking for a Content & Personal Brand Manager to help build the profile of a growing business operating across cyber security and IT solutions.

This is a hands-on role with a clear commercial focus. You'll be responsible for creating content that gets the right people paying attention, builds trust and credibility, starts conversations and ultimately generates B2B leads.

The target market is primarily SMEs, with a focus on business owners, founders and senior decision-makers. The challenge is taking what can be a complex or technical subject and turning it into content that is interesting, relevant and easy to understand for businesses.

You'll own the content journey from strategy and ideas through to filming, editing, publishing, testing and measuring results.

What you'll be doing

Developing the content strategy and personal-brand positioning

Building a full-funnel B2B content strategy, from awareness and credibility through to lead generation

Creating content that positions the business as a trusted voice across cyber security and IT solutions

Developing content specifically for SMEs, business owners and senior decision-makers

Working closely with senior leadership to turn their knowledge, opinions and experience into engaging content

Coming up with ideas and identifying opportunities for relevant, timely content

Filming and directing senior people confidently and naturally

Filming, editing and producing video content yourself

Creating short-form video for LinkedIn, Instagram, TikTok and Facebook

Developing YouTube concepts, titles and thumbnails, with a focus on watch time and retention

Writing LinkedIn posts, thought leadership and other social content

Repurposing longer-form content and video into multiple formats

Managing publishing and community engagement

Testing hooks, formats, topics and posting times to understand what drives results

Working closely with sales to turn content and engagement into genuine conversations

Tracking reach, watch time, engagement, leads, enquiries and opportunities

Using performance data to continually improve the content strategy

Travelling across the UK and overseas to capture content at events, client meetings and other relevant opportunities

What we're looking for

B2B experience is essential, ideally within a service-led business.

Most importantly, we're looking for someone who can demonstrate that they've used content to generate B2B leads and commercial opportunities before.

You'll ideally have:

A proven track record of B2B lead generation through content

Clear examples of content or personal-brand activity that has generated leads, meetings, sales conversations or opportunities

A strong understanding of the full B2B sales funnel

Experience marketing a service or solution rather than simply a transactional product

Experience building a personal brand for a founder, CEO or senior business leader

Strong LinkedIn experience, particularly around thought leadership and lead generation

Excellent copywriting and storytelling skills

Strong filming, video production and editing skills

Confidence getting senior people on camera and making content feel authentic

Experience creating short-form video across multiple platforms

YouTube experience, including an understanding of click-through, watch time and retention

A test-and-learn mindset - happy to try new ideas, look at the data and adapt

A commercial mindset - you understand that views and followers are useful, but leads and opportunities are the real measure

An interest in, or willingness to quickly learn about, cyber security and IT solutions

Flexibility to travel across the UK and internationally to capture content

The person

We're looking for someone who is creative, commercially minded and genuinely hands-on.

Someone who can spot a good story, turn it into an idea, get a senior person in front of the camera, film it, edit it, publish it - and then look at whether it actually generated anything.

You'll need to be comfortable working in a specialist industry and finding ways to make cyber security and IT solutions interesting and relevant to an SME audience.

You won't be waiting for a detailed brief every week. We want someone who brings ideas, challenges what's being done and sees opportunities to create content around what's happening in the business and the wider industry.

What success looks like

The aim is simple: build the profile, build trust and generate business.

Success will be measured through

• Growing visibility within the SME market
• Building a strong and credible voice across cyber security and IT
• Creating consistent, high-quality content
• Increasing meaningful engagement with the right audience
• Generating qualified B2B leads
• Creating new sales conversations and opportunities
• Supporting the wider sales funnel
• * Demonstrating a measurable contribution to pipeline
• If you know how to create great B2B content, build a personal brand and turn attention into genuine commercial opportunities, we'd like to hear from you.
• Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.