Senior Product Manager, Guest Acquisition
Job Description
**About Owner**
Owner is the AI-native system local business owners use to succeed, starting with restaurants.
We’re building the system that replaces the many tools owners use to run their business.
It powers everything from the restaurant’s website, online ordering, CRM, POS, and more.
**Product philosophy**
Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically.
Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it.
Using Owner should feel like having a team of great operators, engineers, and marketers working for you.
**Our vision**
We’re starting by helping independent restaurants succeed online.
But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.
Once we nail the solution for restaurants – we’ll scale it into every other local business type.
In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.
[Read our Series C memo here →](https://www.owner.com/c)
**Our traction**
Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an [Owner.com](http://Owner.com) website.
More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.
**Our team**
Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.
We’ll be scaling even faster in 2026 to keep pace with our customer growth.
**Where we work**
Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!
For this role, we are prioritizing SF Bay Area candidates who can work out of our office in the Presidio at least twice a week.
**Why we’re looking for you**
Owner is building the self-driving, AI-powered platform for profitable growth for small businesses. A crucial element of this growth engine is attracting new consumer demand for our restaurant customers through SEO and AEO/GEO.
Owner’s acquisition engine first identifies what makes a given restaurant unique, evaluates local demand for its offerings, and assesses the most relevant competition to determine the best strategy for promoting that restaurant. Then, the platform automatically generates relevant website pages and content, monitors results over time, and evolves its strategy as it gets more data.
We’re looking for a growth-minded, results-oriented PM to lead work on evolving and further scaling this system in partnership with our talented local SEO experts, product analysts, and engineers.
**The impact you will have**
- Develop the roadmap for Owner’s traffic acquisition engine, balancing big strategic bets and optimization-focused experimentation
- Increase traffic to Owner customers’ websites from Google, ChatGPT, and other consumer discovery products
- Lead the evolution of Owner’s traffic acquisition strategy for the AI era, as consumers incorporate products beyond Google search into their restaurant discovery process
- Use AI to hone and scale how Owner determines the optimal traffic growth strategy for tens of thousands of independent restaurants
- Deliver results for customers that help [Owner.com](http://Owner.com) become the most loved brand in restaurant software
**Who you’ll work with**
- You’ll join forces with our local SEO experts on how to determine the best traffic acquisition strategy for each restaurant customer
- You’ll partner with Engineering to build the software needed to scale our acquisition engine to tens of thousands of restaurant customers
- You’ll collaborate with Product Analytics to identify and size opportunities, define KPIs, and understand impact
- You’ll work with our customer-facing Launch, Customer Success, and Support teams to ensure we have the right inputs to understand what makes each customer restaurant unique
- You’ll work with our go-to-market teams to ensure that customers and prospects understand the value delivered by Owner’s traffic acquisition engine
**What we’re looking for**
- 5+ years of product management experience
- **Ability to get things done**: you have a track record of shipping software that made a difference for your customers
- **Excellent product sense**: you have a good understanding of what makes for a high-quality product and are opinionated about what solutions will be successful
- **Deep customer empathy**: you care about helping your customers and are skilled at performing research to uncover their true needs
- **Strong data fluency**: you effectively gather and integrate quantitative and qualitative data to inform your decision-making and update your intuition
- **Proficiency handling ambiguity**: you make sure your goals are clearly defined and display significant independence in achieving them
- **Clear written and verbal communication**: you’re a force for clarity and alignment, ensuring everyone’s on the same page
- **Competence with technical complexity**: you can understand the high-level architecture of a product and its implications for the customer experience, and you’re comfortable talking with engineers about project scope and tradeoffs
**Pay and benefits**
- The estimated starting base salary range for this role is $190-230K, plus a generous pre-IPO equity package
- Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!
**Notice - Employment Scams**
Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.
We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond.
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