Social Media & Marketing Executive

Responsibilities

• Manage the day-to-day social media accounts across Instagram, Facebook and TikTok, including planning, posting and scheduling content.
• Create regular photos, videos, reels, stories and promotional content showcasing products, offers and activity within the business.
• Work closely with store teams and management to identify products, promotions and events that should be marketed each week.
• Prepare and maintain a monthly social media and marketing calendar around new stock, seasonal promotions and key retail dates.
• Promote special offers, new arrivals and in-store campaigns across social media, email and other digital channels.
• Monitor customer comments, direct messages and online reviews and respond or escalate queries to the relevant team.
• Visit store locations when required to capture product photos, videos, staff content and other material for social media.
• Create marketing materials including posters, flyers, digital screens, social media graphics and promotional banners.
• Support paid advertising campaigns on Meta, TikTok and Google, including preparing creative content and monitoring campaign performance.
• Update website content, promotional banners, product information and campaign pages when required.
• Prepare and send customer email campaigns and newsletters covering promotions, new products and upcoming events.
• Coordinate competitions, giveaways, influencer collaborations and local promotional activities.
• Liaise with suppliers and brands to obtain product images, promotional materials and information for marketing campaigns.
• Monitor competitor activity, customer trends and popular social media content to identify ideas relevant to the business.
• Track social media engagement, campaign performance and customer response and provide regular updates to management.
• Support the planning and promotion of seasonal campaigns including Christmas, Black Friday, Easter and other key trading periods.
• Assist with the organisation and promotion of in-store events, launches and other customer-facing activities.
• Ensure branding, pricing, promotional information and messaging remain consistent across online and offline marketing materials.
• Maintain an organised library of product photography, videos, campaign materials and other marketing assets.
• Provide general marketing support to management as the business develops and new promotional requirements arise.
• Support the Manager with ad hoc duties as needed.
• Working Hours: 39 Hours Per week
• Annual Salary: €40,000
• Company: AK BANSAL LIMITED
• Job Location: Applegreen Service Station, Main Street Derrinturn, Kildare, W91X9KC

Start date: 07/12/2026