Territory Sales Manager (Fuel Specialist)

About us

Fern Energy is a New Zealand fuel distribution business supporting rural and commercial customers and communities. Our aim is to be New Zealand's most trusted provider of fuel solutions by responding to the changing needs of our customers and communities. Our values are Care, Focus and Courage. At Fern, we take pride in what we do — and we look after our people. You'll join a genuinely supportive "One Team" culture, with room to grow and the freedom to make your mark.

About the role

At Fern, a Fuel Specialist is a territory-based sales manager role without direct reports. You'll manage and grow an established customer portfolio across the rural and commercial sectors, retain existing business and develop new sales opportunities throughout the territory (Wairarapa and Hutt Valley).

With the current role holder planning to retire in early 2027, we’re looking for an energetic and self-motivated sales professional to take ownership of an established customer portfolio and grow our presence across the region.

This is a hands-on, field-based role where no two days are the same. You'll spend much of your time meeting rural and commercial customers across the region, understanding their businesses and delivering practical fuel solutions that add real value.

What You'll Be Doing

Building and maintaining strong relationships with existing customers

Identifying and converting new business opportunities

Managing a regular call cycle and staying visible in your region

Understanding customer needs and delivering tailored solutions

Working closely with operations and logistics teams to deliver great service

Staying on top of market trends and competitor activity

Supporting customers and resolving issues quickly and effectively

What You'll Bring

Proven success in sales and business development

Strong relationship-building and communication skills

A proactive, self-motivated approach

Solid commercial acumen and ability to spot opportunities

Excellent time management and organisational skills

Confidence working both independently and as part of a team

A full, clean driver licence

Proven experience in a sales or account management role

A genuine interest in rural and commercial customers, with an understanding of farming systems, seasonality and the wider business environment

Confidence using technology, including experience with CRM systems, to manage customer relationships, opportunities and sales activity effectively

What We Offer

Competitive salary package with a performance-based quarterly incentive

Company vehicle and all tools required for the role

Ongoing training and professional development

Supportive team culture and a fun, down-to-earth work environment

Great perks, including retail discounts and discounted fuel

What Will Set You Apart

You’ll thrive in this role if you build relationships with care, stay focused on the opportunities that matter and have the courage to take ownership, try new approaches and have honest conversations. You’ll enjoy working independently in the field while staying connected to the wider Fern team.

Proven experience in a sales or account management role

A genuine interest in rural and commercial customers, with an understanding of farming systems, seasonality and the wider business environment.

A proactive, results-focused approach and a strong drive to grow the business.

Confidence working independently, with your company ute serving as your mobile office.

Confidence using technology, including experience with CRM systems, to manage customer relationships, opportunities and sales activity effectively.

Excellent communication skills and the ability to build trusted, lasting relationships.

At Fern, we take pride in what we do — and we look after our people. You’ll join a genuinely supportive “One Team” culture, with room to grow and the freedom to make your mark.

Ready to Make It Yours?

If you’re excited about joining a forward-thinking company and building lasting relationships across the commercial and rural sectors, we’d love to hear from you.

Apply now with your CV and a cover letter telling us why this role is the perfect next step for you.

Applicants must be New Zealand residents or hold a valid New Zealand work visa. The successful candidate will undergo a pre-employment health assessment, including drug and alcohol screening.