Marketing Manager – Home Health

Location: Fort Wayne, Indiana
Schedule: Full-time

Build trusted connections. Help more people receive care at home.

BAYADA Home Health Care is seeking a relationship-focused Marketing Manager to grow our home health presence in Fort Wayne and surrounding communities. In this community-facing role, you’ll build strong partnerships with healthcare professionals and local organizations, connect people with home health services, and help make BAYADA a trusted provider and employer in the area.

At BAYADA, our work is guided by The BAYADA Way: compassion, excellence, and reliability. You’ll bring those values to every relationship as you help strengthen access to care in the community.

What you’ll do

• Build and grow relationships with new and existing referral sources, community agencies, professional and civic organizations, and local business networks.

• Represent BAYADA and promote our home health services throughout the Fort Wayne community.

• Plan, participate in, and follow through on community events, such as health fairs and screenings.

• Stay informed about local events and opportunities to introduce the community to BAYADA’s services.

• Partner with the Area Sales Director to develop marketing goals, strategy, and plans, and review progress regularly.

• Track marketing activity and relationship-building efforts, maintain accurate contact information, and use results to guide follow-up.

• Monitor referral and admission trends, identify opportunities for growth, and adjust outreach in collaboration with the area team.

• Help position BAYADA as a provider and employer of choice while demonstrating compassion, excellence, and reliability in your work.

What you’ll bring

• A four-year college degree.

• At least two years of healthcare experience; sales experience in healthcare is preferred.

• Strong interpersonal and communication skills, with the ability to build trust and maintain productive relationships.

• A demonstrated ability to set goals, follow through, and achieve results.

• Initiative and a record of taking on additional responsibility successfully.

• Comfort using standard computer applications and keeping activity and contact information organized.

• The ability to read, write, and communicate effectively in English.

• A commitment to compassionate, reliable, high-quality service and the values of The BAYADA Way.

Why this work matters

The relationships you build can help more people and families learn about home health care and the support available to them. Your work will contribute to BAYADA’s growing presence in Fort Wayne and to our commitment to delivering care with compassion, excellence, and reliability.