
Business Development Manager – National Sales
Job Description
About our business
JLA is a mission critical infrastructure solutions business offering services Laundry, Catering, Heating, Fire Safety, Infection Control and Air Conditioning.
The company offers an end-to-end, on premise, machine supply and breakdown service proposition under the name Total Care, and additional products and services. JLA is driven by a world class Sales & Marketing engine, owns and maintains all assets, and has an efficient on-site operations team working with daily with customers.
Role overview
You will be responsible for contributing to the delivery of the Sales Strategy for our National Division. Reporting to the National Sales Director, you will be responsible for driving commercial growth in laundry and catering sales by expanding JLA’s footprint within existing accounts and to acquire new customers across a range of industry sectors within a designated territory and to groups of more than 20 sites. You will also identify cross selling opportunities across other verticals and be a key contributor to the overall success of the JLA sales function.
Key tasks
Deliver against the sales strategy set for the National Accounts team and within a designated territory
Ensure the division is focused on the core disciplines of winning new customers and developing and retaining existing customers
Work closely with colleagues in ensuring effective lead management and conversion
Increase the growth potential in existing accounts and acquiring new clients
Cement and drive key customer relationships together with account managers in your team
Work on strategic projects and initiatives as required, focusing on increasing the efficiency and productivity of the sales team and expansion of the business in the National Accounts base
Drive value and number of customers with recurring revenue plans with JLA.
Improve the cross-sell of products to JLA’s existing customer base
Understanding target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients
Developing and delivering presentations to secure new business
Following the latest industry developments and staying up to date on corporate competitors
To determine the pricing structure for the client, in line with JLA pricing strategy, obtaining senior level approval as required
Service Delivery
Demonstrate an understanding of what service delivery excellence is for your role
Ensuring you set a culture of excellent customer service ensuring the basics are right every time and lead a team where service is central to good performance
Work collaboratively with teams in Operations to ensure that sales and service SLAs are delivered
Managing Risk
Awareness of your operational and regulation risks which may impact on your role
Responsibility for reporting to your line manager any risk which may impact the business
Managing Health & Safety
Ensuring you deliver your role within the Compliance framework set.
Knowledge and Skills
Demonstrate a proven track record in solutions sales.
We are looking for you to have knowledge and experience in dealing with deals to multisite and larger organisations and have a consultative approach in dealing with client requirements.
You will be a strong communicator capable of handling varied client types with ease.
You will need to have an understanding of the install and service marketplace.
Experience
Successful track record in delivering ambitious growth plans.
We’re looking for you to have experience in a longer sales cycle.
Negotiation and presentation skills are fundamental to gaining new business.
You will have experience in dealing with, SME or National decision makers.
You will have a successful track record in selling products using financial justification to demonstrate value to your customers.
Possess an understanding of our products, our competition in the industry and positioning.
Personal qualities
You will be highly Performance driven and be able to focus where the primary goal is to drive revenue growth.
You will be highly resilient and able to operate successfully in a fast-paced environment, with ability to drive business results.
Action orientated, Down-to-earth, energetic, pragmatic, and willing to “roll up your sleeves”.
This role is remote, so you will have the ability to manage yourself without supervision and provide clear strategy plans to the management team.
You will be a consummate sales professional, and an ambassador for the JLA brand.
Qualifications
We will need you to have a full UK diving license as the role involves UK travel.
Pay: Up to £40,000.00 per year
Work Location: On the road
ApplyWave is not an employer or a recruitment agency. You apply to each employer directly — we find their contact and write your letter. Real employers never charge money for a job or a visa sponsorship.

UK Home Office register
More from JLA
Visa Sponsorship Data
AI Resume Tailoring
Example
Tailor your resume for Business Development Manager – National Sales roles
- Scores your fit against the posting's own requirements
- Pulls the skills and keywords it names into your bullets
- Exports as PDF or Word, ready to submit
Reach hiring managers at JLA Limited
AI Cover Letters for Business Development Manager – National Sales
Generate tailored cover letters, recruiter emails, and LinkedIn messages matched to your resume.
- Tailored to your resume & job
- Cover letters, emails, LinkedIn messages
- Professional tone, your experience
