Channel Field Marketing Lead

Summary

Imagine what you could do here. At Apple, great ideas have a way of becoming phenomenal products, services, and customer experiences very quickly. Bring passion and dedication to your job and there’s no telling what you could accomplish!

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it!

Description

As Apple continues to expand it’s Enterprise business through our reseller and distribution partners, the Canada Channel Field Marketing role is paramount to driving scale and accelerated growth. To realize this goal, we build relationships, create business development and marketing plans, expand partner capabilities, and ensure seamless execution.

The Channel Field Marketing Lead is responsible for driving demand, partner engagement, and pipeline growth through strategic field marketing initiatives executed in collaboration with distribution partners, resellers, and internal sales teams. This role is crucial in aligning channel strategy to marketing execution, ensuring campaigns and initiatives accelerate partner success, enhance end-user engagement, and deliver measurable revenue impact.

Responsibilities

• Build and lead the execution of business development and marketing plans with distribution and reseller partners.
• Manage co-marketing initiatives, BDF utilization, and partner-led demand generation activities.
• Lead the localization of global campaigns and marketing assets for Canadian market relevance, compliance, and bilingual considerations where required.
• Drive joint demand generation activities to accelerate deal cycles, including the measurement and optimization of ROI
• Curate and communicate business marketing content to the field and our channel partners, and help them shape strong value propositions, integrated marketing campaigns and influential events and briefings.
• Collaborate closely with our regional and WW cross functional teams, including sales, enablement, product marketing, digital, and programs teams to ensure consistent messaging and execution
• Lead planning and execution of strategic channel led events and customer briefings, measuring event effectiveness and translation of outcomes into pipeline and engagement insights
• Own regional marketing budget planning, tracking, and reporting
• Deliver regular executive-level reporting on performance, insights, and recommendations

Minimum Qualifications

• Generally requires a minimum of 5-8 years of experience in channel sales, communications and marketing; working with partners to build marketing plans
• You have strong verbal and written communications skills and are able to convey the importance of new ideas, programs and initiatives when communicating with the field and channel partners, leading to strong sales outcomes.
• Excellent project management, communication, and stakeholder alignment skills.
• Exceptional organizational and planning skills; attention to detail and excellent follow-through
• Bachelor’s degree or equivalent experience

Preferred Qualifications

• Self-starter able to work independently to develop new areas with ability to work in a dynamic, sometimes ambiguous environment.
• Deep understand the Canadian IT channel landscape
• Strong analytical mindset with ROI-driven decision making
• You are a trusted advisor who does what you say you’ll do – and always does what’s best for Apple.
• You strive for excellence in everything you do. Due to changing priorities, urgent Channel or Field needs, or a final push to meet a quarterly forecast, you face the daily challenge of where to focus your time and energy.
• You have a don’t give up attitude, and finish, especially in the face of resistance or setbacks. You seize every opportunity and empower others to reach their goals along the way.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $113,400 and $170,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple Inc.’s discretionary employee stock programs. Employees are eligible for discretionary restricted stock unit award recommendations, and can purchase Apple Inc. stock at a discount if voluntarily participating in Apple Inc.’s Employee Stock Purchase Plan. Participation in Apple Inc.’s discretionary stock programs is governed by Apple Inc.’s stock plans and agreements and are not part of local employment contracts or compensation.

You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit and compensation programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. Apple provides reasonable accommodations to applicants with disabilities. Apple is a drug-free workplace.