Customer Marketing Executive Digital

About us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At Treasury Wine Estates, passion meets possibility. It’s where iconic wine brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride, and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.

Learn more about our People Promise and our renowned portfolio of global brands.

About the role

Based in Melbourne and reporting into the Manager – Digital Customer Marketing, the Customer Marketing Executive – Digital will help bring our leading wine brands to life across digital and eCommerce channels. You’ll turn insights into impactful activations that drive brand visibility, customer engagement and online growth.

Key responsibilities

Deliver digital and eCommerce activations across key customer channels

Optimise online journeys to grow visibility, traffic and conversion

Manage customer activation calendars, content and campaign execution

Use digital and campaign data to identify insights and growth opportunities

Partner with Sales, Brand and customers to deliver digital growth initiatives

Who we’re looking for

You’re a digitally savvy marketer who combines commercial thinking, creativity and strong stakeholder skills to turn insights into action.

Experience across digital, customer, shopper or performance marketing

Strong analytical skills with the ability to turn data into actionable insights

Confident building relationships with customers and internal stakeholders

Commercial mindset with a passion for delivering impactful campaigns

Strong planning and organizational skills across competing priorities

Collaborative approach and confidence working across Sales and Marketing

Excellent attention to detail with a focus on high-quality execution

Why you’ll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. At TWE we’re proud of our people, our brands, and the shared passion that brings us together. We offer a comprehensive global benefits program designed to support the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.

We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

Paid parental/partner leave

TWE for Me Day – Take a day to celebrate your birthday, take a long weekend, spend time with friends and family, or simply switch off and relax at home - it is entirely up to you!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.

Discover more about benefits at TWE here.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [email protected] , quoting the job title and reference number.

How to apply

We move fast at Treasury Wine Estates when we find the right fit, so, if this sounds like the role for you, don’t miss out and apply today!