Digital Business Analyst

Newly created position

12 months Fixed Term contract +

Close to public transport/ Onsite parking

We're looking for an experienced Digital Business Analyst to help translate strategic direction into practical, build-ready processes and requirements across a complex global Digital Marketing environment.

This is a role for someone who enjoys getting underneath how work really happens. You'll work across business and technology teams to map current processes, identify gaps and pain points, design future-state workflows, define decision and governance logic, and turn requirements into artefacts that delivery teams can confidently build from.

What you'll be doing

• Lead discovery across business and technical stakeholders to understand current workflows, handoffs, pain points and information gaps.
• Design detailed future-state processes covering intake, prioritisation, routing, decision points, governance, exceptions and escalation.
• Translate business needs into clear, build-ready requirements, including process flows, user stories, acceptance criteria, decision matrices and functional specifications.
• Help identify opportunities for workflow automation and AI-assisted processes, defining appropriate business rules, controls and human oversight.
• Partner across Digital Marketing, Marketing Technology, analytics, regional teams and delivery partners to validate requirements and solution designs.
• Define reporting and measurement requirements to demonstrate improvements in workflow, capacity, visibility and efficiency.
• Support implementation, adoption and continuous improvement as new ways of working are introduced.
• About you

You're an experienced Business Analyst who enjoys bringing structure to complex problems and turning ideas into practical solutions. You're comfortable working across business and technology teams, asking the right questions, challenging assumptions and translating requirements into something that can be implemented.

You'll bring:

Strong experience in business analysis, requirements engineering and process modelling.

Demonstrated experience designing complex current-state and future-state workflows.

The ability to translate strategic direction into detailed process, data, functional and governance requirements.

Strong stakeholder facilitation skills across business and technology environments.

Experience defining decision logic, controls, exceptions and traceability within workflows.

Strong written and visual communication skills.

Experience with Adobe Workfront, Workfront Planning, Workfront Fusion or another enterprise workflow/work-management platform would be highly regarded, as would experience across digital marketing, marketing operations, content supply chain or campaign workflows.

Exposure to workflow automation, AI-assisted processes, Agile delivery and operational reporting would also be advantageous.

for more information, please contact Ralph on