Digital Marketing Specialist (Part Time)

Growth & Digital Marketing Specialist

• Company: Lucy & Phil Ltd
• Location: 46-48A Dorney House, Burnham, Sl1 7JP
• Job Type: Part-time
• Pay: £15–£25 per hour, depending on experience
• Performance: Additional performance-based rewards available

About Lucy & Phil Ltd

• Lucy & Phil Ltd is a growing integrated property services company providing:
• Construction
• New Builds
• Commercial & Residential Cleaning
• Facilities Management
• Removals & Relocations
• Storage
• Waste Management
• Property Maintenance
• We are investing heavily in our digital growth and are looking for an ambitious Growth & Digital Marketing Specialist who can take ownership of our online marketing and generate measurable commercial results.
• This is not a traditional marketing role.
• We are not looking for someone who simply schedules social media posts, produces reports or waits for instructions.
• We are looking for someone who can identify opportunities, create strategies, execute quickly, test ideas and generate business.

THE OPPORTUNITY

• You will play an important role in growing Lucy & Phil Ltd through digital marketing.
• You will have the freedom to bring your own ideas and develop campaigns across:
• SEO → Google Ads → Local SEO → Website → Lead Generation → Conversion → Revenue
• You will work directly with management and have the opportunity to see your ideas implemented quickly.

We want someone who can say

“I have an idea. Here's the strategy, here's why I believe it will work, and here's how we'll measure it.”

Then execute it.

WHAT YOU WILL BE RESPONSIBLE FOR1. SEO

Take ownership of our organic search growth.

You will

Develop and implement SEO strategies

Conduct keyword research

Identify high-value commercial keywords

Optimise existing service pages

Develop new service pages

Develop location pages

Improve internal linking

Optimise title tags and meta descriptions

Improve headings and page structure

Develop SEO content strategies

Conduct competitor research

Identify technical SEO opportunities

Monitor Google Search Console

Monitor rankings and organic traffic

Develop legitimate backlink and digital PR strategies

Improve local search visibility

The objective is not simply more traffic.

The objective is more qualified business enquiries.

2. GOOGLE ADS & PPC

Take responsibility for our paid search performance.

You will

• Manage Google Ads campaigns
• Manage Performance Max campaigns
• Develop Search campaigns
• Conduct keyword research
• Develop search themes
• Create and test advertisements
• Manage negative keywords
• Analyse search terms
• Monitor CPC and conversion rates
• Optimise campaign budgets
• Improve targeting
• Test different messaging
• Improve landing-page performance
• Reduce wasted advertising spend
• Identify high-value services and opportunities
• Continuously optimise campaigns

You should understand the difference between

Clicks

and

profitable customers.

3. LEAD GENERATION

Your focus will be on generating qualified leads.

You will develop strategies to increase

Telephone enquiries

Website enquiries

Quote requests

Commercial enquiries

Contract opportunities

Recurring customers

High-value projects

You will analyse where our best customers come from and focus our marketing resources accordingly.

4. GOOGLE ANALYTICS & TRACKING

You will ensure that we understand exactly what our marketing is producing.

You will work with

• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Google Ads conversion tracking
• Google Business Profile
• Website analytics

You will monitor

• Traffic
• Leads
• Conversion rates
• Cost per lead
• Cost per acquisition
• Revenue
• ROAS
• Customer acquisition
• Campaign performance

We want to know

Where did the customer come from?

How much did it cost to acquire them?

How much revenue did they generate?

5. LOCAL SEO

Lucy & Phil Ltd operates across multiple locations and service areas.

You will develop strategies to increase visibility for searches relating to our services and locations.

This includes

Google Business Profile optimisation

Local keyword research

Location landing pages

Local citations

Local content

Reputation and review strategies

Local authority building

Competitor analysis

6. WEBSITE & CONVERSION OPTIMISATION

Traffic alone is not enough.

You will identify ways to turn visitors into enquiries.

You will

Analyse website performance

Identify conversion problems

Recommend landing-page improvements

Improve calls to action

Test page messaging

Improve quote-request journeys

Identify pages generating the most enquiries

Work with developers and designers where required

Recommend improvements based on data

7. CREATIVE MARKETING

We want someone who is genuinely creative.

You will have the freedom to develop

New advertising concepts

Campaign ideas

Content strategies

Video concepts

Landing-page concepts

Local marketing campaigns

Partnership campaigns

Lead-generation funnels

Promotional campaigns

New customer acquisition strategies

If you believe something could work, we want you to bring the idea forward.

You will be encouraged to experiment, test and innovate.

8. CONTENT STRATEGY

You will help develop content that attracts customers and strengthens our brand.

This can include

• SEO articles
• Service pages
• Location pages
• FAQs
• Case studies
• Project showcases
• Before-and-after content
• Video marketing concepts
• Commercial service content
• Educational content
• The focus will always be on content that contributes to visibility, trust and commercial growth.

PERFORMANCE & IMMEDIATE IMPACT

We want someone who can make an impact from Day 1.

You will not be joining us simply to maintain existing marketing activity.

From the beginning, you will be expected to

• Identify opportunities
• Review existing campaigns
• Find areas for improvement
• Take action
• Test strategies
• Generate qualified leads
• Improve campaign performance
• Bring new ideas to the business
• We value initiative over waiting for instructions.
• You will have the freedom to challenge existing approaches and introduce new strategies.

PERFORMANCE-BASED REWARDS

We believe exceptional performance should be recognised.

In addition to your normal pay, there will be opportunities for performance-based rewards and bonuses.

Rewards may be linked to measurable commercial performance such as:

• Qualified leads
• New customers
• Revenue generated
• Cost per qualified lead
• Conversion improvements
• Google Ads performance
• Organic growth
• Recurring business
• Return on advertising spend
• The greater the measurable value you create, the greater the opportunity to be rewarded.
• The exact performance structure will be discussed with the successful candidate.

WHO WE ARE LOOKING FOR

We want someone who is

• Ambitious
• Creative
• Commercially minded
• Analytical
• Entrepreneurial
• Results-driven
• Proactive
• Curious
• Confident
• Self-motivated
• Comfortable taking ownership
• Comfortable working independently
• Comfortable testing new ideas
• Comfortable being measured on results

You should be someone who naturally asks

“How can we improve this?”

rather than simply:

“What do you want me to do?”

ESSENTIAL EXPERIENCE

You should have practical experience in several of the following:

• SEO
• Google Ads
• Performance Max
• PPC
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Google Business Profile
• Keyword research
• Local SEO
• Conversion optimisation
• Lead generation
• Website optimisation
• Digital analytics
• Content marketing
• You should be able to demonstrate real-world results from your previous work.

DESIRABLE EXPERIENCE

Experience within any of these sectors would be beneficial

• Construction
• Property
• Cleaning
• Facilities management
• Removals
• Storage
• Waste management
• Home improvement
• Trades
• Local service businesses
• B2B services
• However, results and ability matter more to us than industry background.

SHOW US WHAT YOU CAN DO

We are deliberately making the application process more selective.

Please do not send a CV alone.

In your application, provide an example of a marketing campaign you have personally worked on.

Tell us

1. What was the objective?

2. What was your strategy?

3. What did you personally do?

4. What budget did you work with?

5. How many leads did you generate?

6. What was the cost per lead?

7. What was the conversion rate?

8. How much revenue did the campaign generate, if known?

9. What was the result?

10. What would you do differently today?

We are particularly interested in measurable results.

Candidates who can demonstrate real commercial impact will receive priority during the selection process.

INTERVIEW & SELECTION PROCESS

Our recruitment process is designed to identify people who can actually deliver results.

Stage 1 Application

CV + campaign examples + measurable results.

Stage 2 Marketing Challenge

Shortlisted candidates will receive a practical marketing challenge based on Lucy & Phil Ltd.

We want to understand how you think, not simply what is written on your CV.

Stage 3 Interview

We will discuss

• Your previous results
• Your marketing philosophy
• Your creative ideas
• Your approach to Google Ads
• Your SEO strategy
• Lead generation
• Analytics
• Commercial thinking
• How you respond when something doesn't work

Stage 4 Final Discussion

We will discuss responsibilities, targets, compensation and performance-based rewards.

WHAT WE OFFER

• £15–£25 per hour depending on experience
• Part-time or full-time opportunity
• Flexible working arrangement
• Remote / hybrid working
• Direct access to company management
• Freedom to develop and test ideas
• Opportunity to take ownership of digital growth
• Performance-based rewards
• Opportunity for increased responsibility
• Long-term career development
• Opportunity to become a key member of a growing company
• THIS ROLE IS FOR YOU IF...

You want to

• Create.
• Experiment.
• Execute.
• Measure.
• Improve.
• Grow.
• And be rewarded for the value you create.
• If you are looking for a standard marketing job where you are given tasks and simply complete them, this may not be the right opportunity.
• If you are ambitious, creative, commercially minded and believe you can make a measurable difference to a growing company:
• We want to hear from you.
• Apply to join Lucy & Phil Ltd and show us what you can do.
• Pay: £15.00-£25.00 per hour
• Expected hours: 24.0 per week

Benefits

• Casual dress
• Company pension
• Cycle to work scheme
• Health & wellbeing programme
• Sick pay

Ability to commute/relocate

Burnham, Berkshire: reliably commute or plan to relocate before starting work (required)

Education

GCSE or equivalent (required)

Experience

Digital marketing: 5 years (required)

Licence/Certification

• Google Ads Search Certification (required)
• Google Ads Measurement Certification (required)
• Google Analytics Certification / GA4 knowledge (required)
• Google Search / SEO training (required)

Work authorisation

* United Kingdom (required)

Work Location: In person