Digital Marketing Specialist (Performance Marketing)

We are looking for a Digital Marketing Specialist to join us on a 7-month fixed term contract, to help support fundraising, awareness and campaign outcomes that make a real difference for animals across New Zealand. This could be the opportunity for you!

ABOUT THE ROLE

Are you an analytical, hands-on digital marketer with experience in paid media, performance marketing and setting up Meta ads, for awareness and conversion campaigns.  Join SPCA as a Digital Marketing Specialist, where your work will help support fundraising, awareness and campaign outcomes that make a real difference for animals across New Zealand.

Working closely with our Digital Marketing Executive, this fixed-term role will support the delivery, optimisation and ongoing improvement of SPCA’s paid digital marketing activity, with a strong focus on our SPCA Charity Google Ads account & Meta Advertising.

You will assist with executing and improving paid media campaigns across Google Ads, Meta Ads and Microsoft Ads, helping ensure activity is well targeted, well tracked, regularly refreshed and continually improved.

This is a great opportunity for someone who enjoys combining practical campaign delivery with data-led thinking. You will monitor performance, identify opportunities for growth, support testing and reporting, and contribute to long-term digital performance initiatives across always-on and campaign-based activity.

KEY RESPONSIBILITIES

In this role, you will

Support the oversight, management, and ongoing development of the SPCA Charity Google Ads account

Assist in the execution and optimisation of paid media campaigns across Google Ads, Meta Ads, and Microsoft Ads

Continuously monitor, analyse, and refine campaign performance

Ensure ongoing campaigns are regularly refreshed, tested, and improved

Work directly with the Digital Marketing Executive to execute long-term strategies

Assist in A/B testing and performance optimisation

Track campaign performance and provide reporting for campaigns you steward

ABOUT YOU

You are proactive, organised and enjoy working with data. You understand how to improve campaign performance, and are confident supporting paid media activity from setup through to optimisation and reporting.

Our ideal candidate has

At least one year of proven experience with Google Ads, Meta Ads and Microsoft Ads.

Hands-on experience in setting up Meta ads, including both awareness and conversion campaigns.

A solid understanding of performance marketing, including experience working on large multi-touch campaigns.

Strong working knowledge of campaign setup, optimisation and reporting across paid digital platforms.

Strong analytical skills and the ability to translate data into actionable insights

Experience with UTMs, conversion tracking and campaign reporting conventions.

A basic understanding of web SEO/GEO

Good written communication skills, including the ability to support clear ad copy.

Experience with Google Charity Accounts or not-for-profit marketing would be an advantage, but is not essential.

ABOUT US

SPCA is the leading animal welfare charity in New Zealand, helping to protect over 55,000 animals each year and working to create a kinder, better future for animals across Aotearoa.

Our teams prevent cruelty, educate and engage communities about animal welfare, rehabilitate injured or sick animals, provide safe shelter, and help reunite or rehome animals in need. We respond to urgent animal rescues, take action to uphold animal welfare laws, and support our wider operations, including Op Shops and other services that fund and enable our work.

Every day, our people make a real difference for animals and the communities who care for them – and we would love you to be part of that mission.

HOW TO APPLY

If you are ready to bring your skills and passion to a role that truly matters, apply now by submitting your CV and cover letter.

For more information click the apply now button and that will take you to our careers site. On our careers site you can click here for more about the impressive work we do and the impact we have and click here for the job description.

SPCA is an equal opportunity employer, committed to diversity and inclusion in our workplace.

All applicants must possess the legal right to work in New Zealand, either as a New Zealand or Australian Citizen or by holding a valid working visa.