Director, Community Go-to-Market - Falcon (East)

Description

Shape the Digital Future of Canadian Communities

Join our team and what we'll accomplish together

Drive transformative growth as the strategic architect behind TELUS' nationwide fibre expansion - one of Canada's most ambitious connectivity initiatives. You'll masterfully connect big-picture national marketing vision with authentic, grassroots community engagement, creating meaningful impact where it matters most.

Own the entire journey from innovative concept to successful market launch, while building lasting relationships that accelerate our footprint across diverse territories. This role offers the unique opportunity to blend strategic thinking with hands-on execution, directly influencing how millions of Canadians experience next-generation connectivity.

What makes this role exceptional

• Lead high-impact initiatives that transform entire communities
• Bridge corporate strategy with real-world community needs
• Drive measurable growth in Canada's fastest-expanding telecom program
• Build your expertise across the full marketing and expansion lifecycle
• Make a tangible difference in connecting underserved areas

Ready to leave your mark on Canada's digital infrastructure while advancing your career in one of the country's most dynamic growth areas?

What you’ll do

Strategic Planning & Execution

• Drive strategic planning with National teams to translate strategy into market execution
• Own end-to-end marketing plans across all lifecycle stages
• Coordinate sales + marketing activations to maximize penetration and growth
• Ensure seamless strategy-to-execution alignment across the organization

Community Marketing & Demand Generation

• Lead localized demand generation
• Manage stakeholder relations with influencers
• Execute comprehensive community planning and support initiatives
• Deploy AI and data-driven execution strategies

Channel Enablement & Performance Management

• Deliver customized channel playbooks with training and advertising oversight
• Build and lead high-performance sales teams
• Drive execution discipline through scorecards and governance frameworks
• Manage agency partnerships and reporting standards

Insights & Reporting

• Provide real-time reporting to enable strategic decision making
• Support funnel management and optimize customer journeys
• Champion marketing's contribution to core KPIs
• Apply customer-first approach to all journey components

Qualifications

What you bring

• 7+ years marketing/sales leadership with multi-channel expertise
• Strong commercial acumen: penetration analysis, ARPU optimization, churn management, cost per premise metrics
• Marketing and community engagement experience
• Proven ability to translate strategic vision into tactical execution
• AI and data-driven marketing execution experience
• Marketing automation, CRM systems, and analytics platforms
• National systems integration
• Agency management and vendor relationships
• Advanced Excel/PowerBI for reporting and analysis
• Build and lead high-performance teams in matrix organizations
• Stakeholder management across all organizational levels
• Executive-level presentation and communication skills
• Large budget allocation management