Director of Food Service Sales

Grow With Us – Join the Nature Fresh Farms Team

Imagine breaking from tradition to ensure a brighter future for generations to come. At Nature Fresh Farms, we're committed to nourishing people and the planet through greenhouse farming.

Since 1999, our family-owned company has pursued a simple yet profound goal: to cultivate a kinder, healthier future. Today, we're proud to be one of North America's largest vertically integrated leaders in greenhouse-grown produce.

While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision.

Our journey is far from over.

As we look to the future, we remain committed to

Innovation and conservation

Reducing waste and promoting biodiversity

Creating a more sustainable, inclusive, and friendlier world for all

We're Hiring

We are currently looking to fill a full-time, permanent position for a Director of Food Sales Service in our Sales Department at our Detroit office

What You'll Do

Partner directly with the SVP, North American Sales & Strategic Growth to design and implement a strategic business plan that expands company's customer base and strengthens market presence.

Identify and pursue new business opportunities to drive growth, profitability, and long-term partnerships within the Food Service channel.

Lead the forecasting and development of account budgets with Key Account Managers (KAMs) to ensure accuracy, accountability, and alignment with strategic objectives.

Provide monthly business performance reviews and strategic updates to the SVP, highlighting achievements, challenges, and areas for improvement.

Ensure sales initiatives and decisions deliver both top-line growth and bottom-line profitability.

Lead, mentor, and inspire the Food Service Sales team to achieve and exceed goals while fostering a culture that reflects the integrity, innovation, and values of the Nature Fresh brand.

Establish, communicate, and monitor clear KPIs for Key Account Managers, ensuring alignment with company goals and channel priorities.

Provide continuous coaching, professional development, and succession planning to strengthen individual and team capability.

Oversee recruitment and onboarding of top sales talent, including identifying staffing needs, interviewing, training, and developing new hires.

Promote a collaborative and transparent work environment that emphasizes accountability, respect, and performance excellence.

Consult Microsoft Power BI reports and dashboards to provide actionable insights that support strategic decision-making.

Collaborate closely with the Procurement team to align supply availability with market and customer demand, proactively managing surpluses and shortfalls.

Ensure Key Account Managers are informed of real-time supply positions and equipped to manage inventories effectively to maximize sell-through.

Conduct regular internal account reviews with Key Account Managers to assess performance, strengthen relationships, and identify growth opportunities.

Uphold the highest standards of confidentiality, discretion, and sound judgment in all business dealings.

Foster cross-functional collaboration between Sales, Procurement, Marketing, and Operations to ensure seamless execution and communication.

Demonstrate strong decision-making and leadership under changing business conditions, maintaining agility and strategic focus.

Must comply with all Health and Safety, Food Safety, Bio Security, and Nature Fresh Policies and Procedures.

This job description highlights the main components but is not inclusive of other activities that may be required.

Must be able to complete all physical requirements of the job with or without a reasonable accommodation.

What You Bring

Proven track record of success as a senior sales leader, consistently achieving and exceeding ambitious revenue and growth targets.

Post-secondary education in Business Administration or a related discipline; advanced education or professional certifications considered an asset.

Exceptional communication and presentation skills, with the ability to influence, negotiate, and build credibility at all levels of the organization and with external partners.

Highly adaptable, detail-oriented, and results-driven, demonstrating strong organizational and time management capabilities in a dynamic, fast-paced environment.

Advanced proficiency in Microsoft Office (particularly Excel and Power BI) and experience with ERP systems; data-driven mindset with the ability to translate insights into action.

Demonstrates strong initiative and independent judgment, balancing strategic vision with hands-on execution to drive business performance.

Inspirational leader with proven experience mentoring, developing, and managing high-performing teams, while fostering collaboration and accountability across departments.

Strong prioritization and follow-through skills with the ability to manage multiple projects, timelines, and competing priorities effectively.

Exercises the highest degree of confidentiality, integrity, and professionalism in all aspects of business operations and decision-making.

Sound critical thinking and decision-making skills, with the ability to assess complex situations, resolve challenges, and maintain fairness and sound judgment.

Continuous improvement mindset with a focus on process optimization, operational efficiency, and sustainable growth.

Valid driver's license and personal vehicle required for regional travel; valid passport and ability to travel domestically and internationally

What To Expect

Works primarily in an office setting – sitting, standing, and walking throughout the day.

Works both independently and with a team.

Regular communication by email and phone with clients, other employees, and senior management on a regular basis.

Full time hours with willingness and ability to work flexible hours, including evenings, weekends, and holidays, as business needs require.

Who We're Looking For

We're searching for passionate, purpose-driven individuals who are eager to make a difference — not just in their day-to-day work, but in the world around them.

The right candidate is someone who shares our vision for a kinder, healthier future and lives out values that align with our own.

At Nature Fresh Farms, our GROWS Company Values guide everything we do — from how we collaborate as a team to how we grow as individuals and as a business:

Growing People – We cultivate greatness, every day

Respect and Care – We care for our people and our communities

One Team – We're stronger as one

Win By Challenging – We reimagine what's possible

Serve With Purpose – We make things happen

If you're someone who believes in doing meaningful work, thrives in a collaborative environment, and is motivated by innovation and impact, you'll feel right at home here.

Why Work With Us?

A forward-thinking, sustainability-driven company

Supportive, people-first workplace culture

Opportunities for growth, learning, and development

Competitive wages and benefits

A chance to be part of something bigger than yourself

Ready to Grow With Us?

If you're inspired to make a real impact and grow your career in an innovative, purpose-driven environment, we'd love to hear from you