GenAI Content Lead (Adobe)

**Position: Adobe Gen Ai Driven Content Lead**

**Location: London**

**Level: Senior Manager**

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

**As a Adobe GenAi Driven Content Lead...**

We are seeking an experienced **Adobe (Gen)Ai Driven Content Lead** to join our Adobe Business Group EMEA team.

The ideal candidate will have a deep understanding of Content GenAi applications and tools such as Adobe Firefly & Adobe GenStudio, Runway, combining expertise in content strategy with GenAi-driven tools and technologies to deliver personalised, and data-informed content.

This will involve creating and solutioning content strategies and content solutions that deliver valuable, engaging content to target audiences at scale.

**Key Responsibilities:**

• **Content Strategy & Integration:** Develop and execute a GenAi enhanced content strategy that aligns with business objectives and target audience needs.
• Identify and implement GenAi tools for briefing, content generation, optimisation, and personalisation. Ensure content consistency across channels while leveraging GenAi to scale production and improve efficiency and quality.
• **Content Creation and Optimisation:** Use GenAi tools such as Adobe Firefly and Adobe GenStudio to create and optimise written, visual, and other content types, whilst considering end-2-end content requriements (SEO, accessibility, DCO, etc).
• **Leadership**: Lead the Adobe Ai Driven Content team that are the bridge between technical and creative teams, with a focus on scaled adoption of GenAi tools and methodologies.
• **Continuous Improvement**: Stay updated on emerging Content GenAi technologies and trends, best practices and lead GenAi initiatives. Identify opportunities for enhancements and continuous improvement using GenAi.

**We Are Looking For Experience In The Following Skills...**

**Experience**

• 4+ years of knowledge of Content GenAi tools and platforms.
• Proven ability to create and execute content strategies that drive engagement and business results.
• Familiarity with SEO, personalisation algorithms, and customer journey mapping.
• Experience in use case creation & solution and process design
• Deep understanding of end-2-end customer production processes

**Technical Skills**

• Hands on experience with GenAi content tools and technologies.
• Hands on experience with Adobe Creative Cloud

**What we'll give you...**

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible working policies.
• A range of generous Parental Leave offerings.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Programme, Career Development and Counselling.

**Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.**

**As an employer, we will be as flexible as possible to support your specific work/life needs**.

**Application Deadline: Ongoing**

**Accenture reserves the right to close the role, at any time.**