Google Ads Manager

**In-Office Marketing Manager & PPC Specialist (Health Insurance Agency)**

Full-Time | In-Office

Base Salary + Performance Bonus

**About Us**

We are a fast-growing health insurance agency focused on helping individuals and families secure affordable coverage, especially those who missed Open Enrollment or experienced qualifying life events. Our mission is to generate high-quality inbound leads and scale aggressively through strategic digital marketing.

We are looking for a results-driven **in-office Marketing Manager & PPC Specialist** to own and scale our paid advertising efforts.

**Position Overview**

This is a full-time, in-office role responsible for building, launching, and optimizing paid advertising campaigns across:

• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)

You will manage the entire funnel — from ad creation to conversion tracking to backend performance analysis — ensuring profitable lead generation at scale.

**Key Responsibilities**

Paid Advertising Strategy & Execution

• Build Google Ads campaigns from scratch
• Develop and manage Meta campaigns for lead generation
• Conduct keyword research and competitive analysis
• Structure campaigns to maximize Quality Score and reduce CPC
• Write compelling ad copy that converts
• Create and test landing page variations
• Manage and optimize monthly ad budgets
• Scale winning campaigns while controlling CPL Analytics & Performance Tracking
• Set up and manage:
• Google Tag Manager
• Google Analytics 4
• Conversion tracking
• Call tracking systems
• Monitor key KPIs:
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Build weekly performance reports
• Identify inefficiencies and scaling opportunities
• Collaborate with sales team to track lead quality and close rates

Optimization & Growth

• Improve funnel conversion rates
• A/B test creatives, headlines, audiences, and landing pages
• Adjust campaigns based on backend profitability
• Prepare for seasonal scaling (Open Enrollment & peak periods)
• Maintain compliance with health insurance advertising guidelines

**Qualifications**

• 3+ years managing Google Ads and Meta Ads
• Proven experience generating inbound leads
• Strong understanding of attribution and conversion tracking
• Experience managing $10K–$100K+ monthly ad spend
• Data-driven mindset with strong analytical skills
• Ability to work in-office full time and collaborate with leadership and sales team

**Preferred Experience**

• Health insurance, Medicare, or financial services marketing
• Call center lead generation experience
• CRM & call tracking integration experience
• Experience scaling campaigns during seasonal surges

**Compensation**

• Competitive base salary (based on experience)
• Performance bonuses based on:
• CPL targets
• CPA targets
• Revenue milestones
• Growth opportunity into Director of Marketing role

**What Success Looks Like**

• Consistently lowering CPL while increasing volume
• Strong inbound lead flow for sales team
• Clear visibility into ad performance and ROI
• Scalable campaigns ready for Open Enrollment surges

Pay: $40,000.00 - $70,000.00 per year

Work Location: In person