Marketing Assistant

Want to work for an established household brand that kiwis know and love?

Coupland’s Bakeries, a 100% NZ-owned company who has been providing New Zealand’s favourite baked goods for over 50 years.

With 25 retail stores, 2 production factories, and a wholesale network across the country, Coupland’s is one of New Zealand’s largest independently owned bakeries. Coupland’s always endeavours to use fresh, natural, local ingredients in everything we make and take great pride in producing quality goods.

With impending growth, we are looking for like-minded superstars to join our team! If you are looking for a company with strong integrity, ethics, and family culture, then Coupland’s may be the place for you.

Here’s a taste of what you will be doing…

Working closely with the Marketing Manager, your main goal will be to assist the Marketing Team to deliver weekly promotions and marketing initiatives to our Retail Stores.   This is a challenging and fast paced role which will see you working along-side Retail, Production, and Dispatch to help expand and grow our business, strengthen our brand, and deliver a high-quality marketing programme. You’ll need a can-do, roll up your sleeves attitude, a hunger for content creation and a love for great tasting food!

Your key accountabilities would be:

Co-ordinate the production/distribution process for in-store pos, and including any associated campaigns

Ensure all published material is 100% accurate and always delivered on time, and meets all of Coupland's Bakeries guidelines as directed

Communicate weekly and daily activity using the brief template in the Monthly Promo Kit and Daily Memo, and any other means as appropriate

Provide direction/written briefs to appropriate advertising agencies and the in-house team and ensure on time delivery of campaigns/artwork

Liaise with relevant internal and external partners (including Marketing, Retail, Operations, Production & Suppliers) to ensure our campaigns are fully integrated across the business.

Maintain files of printed and signed off advertising material, and provide these to the business as required to assist with planning

Monitor competitor activity, ensuring our weekly promotional offer is compelling in comparison to our competitors

The ingredients for success:

Proficient in the use of In-Design, Photoshop and MS office suite

Hold a relevant marketing qualification

Possess exceptional verbal and written communication skills

Proven capability using web-based marketing tools including Social Media, Word Press and Mail Chimp

Be a dynamic and creative thinker with problem solving skills

* Ability to multi-task and meet strict project deadlines

You must be someone that has a strong attention to detail and enjoys working in an environment that is deadline driven and fast paced.  This role provides a great entry level into marketing that is full of opportunity for growth and development both day-to-day and long term. If you think this sounds like you, we would love to hear from you!

Please send your C.V and cover letter to [email protected] by Friday 23rd October 2026.

Applicants for this position must have a NZ residency or a valid NZ work permit.