Marketing Automation Lead

About the Role:

As PlaceMakers’ Marketing Automation Lead, you’ll play a key role in designing, delivering, and optimising data-driven marketing automation and personalised communications that build customer loyalty, deepen engagement, and drive digital adoption. This is a critical role within the Marketing and Digital team, helping shape how PlaceMakers connects with our trade customers.

Leveraging Salesforce Marketing Cloud, you’ll translate behavioural data into personalised, automated multi-channel targeted campaigns that enhance the customer experience and support lifecycle engagement. It’s not just about sending emails it’s about creating meaningful, targeted communications that deliver measurable business outcomes.

Key Responsibilities:

Design and execute personalised campaigns that increase engagement, retention and loyalty across trade customers

Build customer journeys supporting onboarding, engagement, cross-category sales and retention

Lead initiatives that encourage adoption of PlaceMakers’ digital platforms

Develop customer segments using transactional and behavioural data to enable targeted communications and identify at-risk customers

Leverage Salesforce Marketing Cloud, including Email Studio, Journey Builder and Automation Studio, to build and optimise campaigns

Apply data extensions, SQL and campaign testing to improve targeting, personalisation, engagement and conversion

Monitor campaign performance and customer lifecycle metrics to improve ROI and engagement

Collaborate with Marketing, Digital, CRM, Analytics and Trade teams to deliver customer-focused experiences

Act as the internal Salesforce Marketing Cloud expert, improving automation capability and mentoring colleagues in best practice

Permanent Full-Time Role based at PlaceMakers Support Office in Penrose, Auckland offering 40 Hours per Week Monday to Friday

About You:

Creativity is important to succeed in this role. You’ll bring experience in marketing automation, with a strong combination of technical expertise, analytical capability and stakeholder engagement. You’ll be confident translating data insights into actionable strategies and managing multiple campaigns from strategy through to execution.

Essential:

+ A degree in Marketing, Digital Communications, Information Systems or a related discipline

+ 3+ years’ experience working with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio & Content Builder

+ Experience with SQL and marketing automation platforms

+ Experience with segmentation, data extensions and automation workflows

+ Strong understanding of customer lifecycle marketing, including acquisition, onboarding, engagement and retention

+ Proven ability to translate customer and sales data into actionable marketing strategies

+ Excellent communication and stakeholder management skills, with the ability to work across multiple teams

+ Ability to manage multiple campaigns and priorities in a fast-paced environment, with strong attention to detail and a continuous improvement mindset

Desirable:

+ Exposure to AMPscript and HTML/CSS would be advantageous

+ Salesforce Marketing Cloud Email Specialist and/or Consultant Certification

+ Experience with CRM integration and data integration between Salesforce CRM and Marketing Cloud, or similar CRM ecosystems

+ Experience delivering targeted communications across trade, B2B or multi-channel environments

+ Familiarity with loyalty programmes, RFV segmentation and predictive churn models

Why Join Us?

Competitive base salary minimum $90,000K to $110,000K maximum per annum

Genuine development opportunities that come with being part of the wider Fletcher Building Group

Staff buying privileges and company benefits for you and your family

Z Energy fuel discounts and free monthly Pie & coffee

KiwiSaver employer contributions matched up to 4%

Employee Education Fund

Health & Wellbeing initiatives including an Employee Assistance Programme

Our recruitment process will include a Practical Marketing Automation Assessment designed to evaluate campaign automation, data segmentation, and problem-solving skills.

Pre-employment checks will include references, a medical assessment, drug and alcohol testing, a criminal background check, and confirmation of your legal right to work in New Zealand indefinitely.

We are proud of the incredible diversity of people who make up our business! As an Equal Opportunity Employer, we strive to create an inclusive environment for all our employees across our national network of branches throughout New Zealand.