Marketing, Brand & Social Lead

About the role

The Marketing, Brand and Social Lead supports the development and delivery of integrated marketing across the Consumer and Business Card portfolios and the Amex NZ Brand. This is a broad, hands-on role spanning campaign strategy and execution, creative development, brand and social media. Reporting to the Acquisition Strategy, Creative & Brand Manager, you'll work with internal teams, agencies and partners to deliver customer-centric marketing that builds the Amex brand and drives business outcomes.

Key responsibilities

Develop and deliver integrated marketing across the Consumer and Business Card portfolios and the Amex NZ Brand

Execute campaign strategy and creative development

Manage brand and social media activities

Work with internal teams, agencies and partners to deliver customer-centric marketing

Shape Amex NZ's social presence across organic and paid content, creators and ambassadors

Use customer insights, performance data and emerging technology to continually improve marketing

Manage campaign governance, budgets, quality assurance and compliance.

Qualifications

Experience in marketing, campaign management, brand or digital marketing.

Experience delivering integrated campaigns across multiple channels.

Experience working with agencies and managing creative development and production.

Strong understanding of paid and organic social media and digital marketing.

Creator, influencer, ambassador or partnership experience is advantageous.

Strong project management, communication and stakeholder management skills.

Analytical mindset and ability to turn data and insights into action.

Experience using AI-powered marketing or productivity tools is advantageous.

Combines creative thinking with strong commercial judgement.

Takes ownership and enjoys moving from strategy through to hands-on execution.

Understands integrated marketing, including digital, paid and organic social, content, creators and partnerships.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries

Bonus incentives

Support for financial-well-being and retirement

Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

Generous paid parental leave policies (depending on your location)

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential counseling support through our Healthy Minds program

* Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.