Paid Social Media Lead

• Join a powerhouse of brands that connect customers, businesses and communities.
• Location: Sydney
• Access to a great selection of benefits

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

**Your opportunity**

As our valued Paid Social Media Lead, you will own the strategy, execution and optimisation of high‑impact paid social campaigns across key platforms including Meta, TikTok and LinkedIn. You’ll sit at the intersection of performance marketing, creative effectiveness and analytics, working closely with marketing, media and creative teams to deliver measurable business outcomes. This role has end‑to‑end accountability for campaign performance, budget management and continuous testing and optimisation to scale results.

**Responsibilities**

**Strategy & Planning**

• Develop and own the paid social strategy across key platforms (e.g., Meta, TikTok, LinkedIn, Snapchat).
• Build full-funnel media plans aligned to business objectives, audience insights, and campaign goals.
• Partner with marketing, brand, and performance teams to align on KPIs and measurement frameworks.

**Campaign Execution**

• Oversee end-to-end campaign setup, including audience targeting, bidding strategies, creative inputs, and budget allocation.

**Performance & Analytics**

• Oversee reporting, insights and recommendations
• Link to commercial results with support from strategy team

**What you’ll bring**

• 8+ years’ experience managing paid social campaigns, either in‑house or within an agency.
• Deep technical knowledge of Ad Managers and at least one additional platform (TikTok, Snap, LinkedIn, YouTube, Pinterest).
• Strong analytical skills with the ability to interpret data and tell a compelling performance story.

**What's in it for you?**

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.

*Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom* *here**.*

*TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.*

#LI-Hybrid

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