Product Marketing Manager 3138018 I.Html

Owning the go-to-market strategy for Blackboard's products in the federal, state, and local government and corporate workforce learning markets, the full-time remote Product Marketing Manager will develop positioning, messaging, and sales enablement materials while conducting market research and competitive analysis to support sales teams in specialized segments.

##### Key responsibilities

Drive the go-to-market strategy and develop persona-specific messaging for key buyer types in the BizGov segment

Lead go-to-market planning and coordinate with Product Management and Revenue Marketing to ensure alignment and high conversion rates

Build and maintain sales enablement materials, including battle cards and proposal sections, to support the BizGov sales team

##### Required qualifications

3-5 years of B2B product marketing experience, preferably in government or enterprise workforce/training markets

Proven ability to develop positioning and messaging frameworks supported by evidence

Experience creating effective sales enablement materials

Strong written communication skills with the ability to produce compelling marketing documents

Analytical mindset with familiarity in using win/loss data and pipeline metrics