Product Marketing Manager, Crypto - Onchain

Overview

Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.

About the team + role

We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do.

Expectations are high, and so are the rewards.

The Robinhood Crypto team’s mission is to build trusted, low-cost crypto experiences for customers around the world. As part of this mission, we’re expanding our onchain products — building developer-facing tools and services that connect customers to web3 in a simple, secure, and compliant way.

As the Product Marketing Manager

, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto’s onchain products! You’ll lead go-to-market strategy for new products and features and help shape how we bring our onchain developer offering to market in a highly regulated and fast-moving environment.

We’re looking for a product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, engineering, creative, research, legal, compliance, and more!

This role is based in our Menlo Park or New York City offices, with in-person attendance expected at least 3 days per week.

At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.

What you’ll do

• Own product marketing for Robinhood Crypto’s onchain products, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with cross-functional counterparts
• Translate technical concepts into clear narratives, messaging, and customer-facing marketing that resonates with developers and ecosystem partners
• Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
• Serve as a strategic advisor to product and engineering teams, helping inform roadmaps and product improvements based on developer feedback, ecosystem insights, and market dynamics
• Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
• Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement across Robinhood Crypto’s onchain ecosystem
• Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
• Be a strong customer champion, creative marketer, and problem solver

What you bring

• 7+ years experience in product marketing in tech (developer products a plus)
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
• Ability to break down complex concepts so they’re simple, clear, and human. Strong relationship-building skills and ability to lead cross-functionally through influence
• Data-informed decision making, including familiarity with experimentation and performance measurement
• Comfort operating in regulated products and partnering closely with legal and compliance teams
• Thrives in a fast-paced environment with a bias toward action

What we offer

• Challenging, high-impact work to grow your career
• Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
• Best-in-class benefits to fuel your work, including 100% paid…