Senior Digital and Social Marketing Executive

Are you passionate about digital and social marketing? Are you looking for a role where you can really take ownership and make a positive impact?

We are looking for a Senior Digital and Social Marketing Executive who will oversee and create our digital strategy now and for the future. As the business embarks on a revolutionary and exciting journey we are looking for an individual who can navigate the digital landscape to ensure maximum visibility and engagement with our audiences and our product portfolios.

What we offer.............

Salary: £35-40K Depending on experience

25 days annual leave per annum plus Bank Holidays

Discretionary Company Bonus (qualifying period and eligibility applies)

Staff Discount

Free onsite parking

Perks for Work

Employee Assistance Programme

Supportive team and environment

This role is office based, however, post successful completion of probationary period there may be an opportunity to work hybrid basis (subject to business requirements).

Key job responsibilities include:-

Website

• Maintain, manage and optimise Company owned website, ensuring information is up to date and conversion opportunities are maximised at all times.

• Continually monitor and report website analytics, interpreting trends to provide business recommendations to improve website performance.

• Work with (and in some instances source) relevant digital agencies to ensure website and content is technically up to date and compliant with latest trends and algorithms.

• Create content optimised for SEO and ensure the user experience is rewarding and seamless, making changes as required to improve UX.

• Devise strategies, including SEO and Paid Search to drive targeted online traffic to Company websites and track conversion rates making business recommendations to improve performance, whilst ensuring spend is in line with agreed targets and ROI.

• Create SEO plan in collaboration with the digital agency, including the initiation, research, creation and publishing of new marketing content, including recipes, news articles, case studies, newsletter features, blog posts and product information as part of this plan, whilst adhering to brand guidelines and maintaining relevance with our audiences.

Social Media

• Create and implement engaging social media strategies and campaigns for Company, owned and relevant third party brands, ensuring they align with wider objectives and plans, whilst being relevant and appropriate for each audience and medium (B2B and B2C).

• Create and deliver monthly reports which monitor and report on social media performance, ensuring reach, engagement and ROI is in line with agreed targets and interpreting trends and data to inform our digital communications strategy across the business.

• Devise coherent and comprehensive annual plan and monthly calendars, detailing content to be posted and created, adjusting plans as required to ensure content is relevant and engaging to our wider audience.

• Commission editorial, video and audio content for websites and social channels, championing the use of video and ‘storytelling’ across the various brands to maximise engagement.

• Oversee community management to engage and inform customers and fans on social media, including email, social media and post.

• Monitor ongoing marketing spend against the budget, keeping accurate records and highlighting where variances occur.

• Work with the wider marketing team to look at ways social media elevate wider brand campaigns.

• Manage social media profiles across Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest whilst keeping an eye on emerging channels and making business recommendations regarding participation and content required.

Digital Trade Support

• Ensure Opies brand is represented consistently and in line with brand guidelines across all customer and third party sites.

• Work with wider sales and marketing teams to support other trade and brand initiatives to amplify wider campaigns using digital marketing tools available.

• Work closely with PR, design, digital and other relevant agencies to help support annual brand plan where necessary.

• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing activities and progress.

• Support wider business with digital support as required.

Email Marketing

• Create and execute regular email marketing campaigns and annual content plans to drive traffic and sales online.

• Work with other third parties to ensure digital communications reflect and complement wider brand plans and strategies.

• Provide monthly reports on email marketing making recommendations to improve performance.

• Provide copywriting and proofreading to all customer-facing communications across the business including websites, listings, socials, mailers.

• Oversee the editorial calendar, identifying and ensuring the businesses are talking about key and relevant touch points that resonate with our audience.

Maintain and increase the email marketing database to expand reach and sales opportunities.

Who we are looking for.....................

A creative team player, ready to push the boundaries in the digital space, be committed to consistent, high quality communication and increase reach to the desirable audiences of our brands.

Reliable, organised and experienced individual, who will use their initiative to take on the responsibility and work with a certain level of autonomy to help drive the digital marketing activities of our business, as part of the wider Company marketing strategy.

Strong copywriting skills suited for web, from writing effective storytelling articles to content for SEO.

Use of CMS systems and web platforms.

Experience using all major social media channels.

Strong communication skills and ability to work within a team.

Excellent attention to detail.

Experience with CRM systems, Adobe Creative Suite (InDesign, Photoshop, etc.).

Practical knowledge of Paid Search campaigns and technical SEO best practice.

• A strong communicator able to influence at all levels of an organisation.

• Strong analytical skills with ability to navigate through complexity & ambiguity.

• Commercial awareness.

• Supportive, approachable with an agile way of working with a “can do” attitude.

• Strong self-starter with initiative, with a solution driven approach.

• Able to multi-task and have the ability to work calmly under pressure, whilst ensuring deadlines are met with accuracy.

• Creative with the ability to present ideas to contribute to business growth opportunities.

• Ability to identify insight and deliver projects in their entirety.

• A university degree in a relevant discipline.

• Ideally a digital marketing diploma or certification but not mandatory.

• Experienced digital marketer with a minimum of 3 years in FMCG, ideally food and / or beverages.

Please note; due to the expected high volume of candidates expected, only those selected to progress through to the next stage of the recruitment process will be contacted.

The Company reserves the right to amend, pause or remove this vacancy at any time.

We cannot offer Sponsorship, therefore, the successful candidate will have permanent UK residency.

Job Type: Full-time

Pay: £35,000.00-£40,000.00 per year

Benefits

• Company pension
• Health & wellbeing programme
• On-site parking
• Work from home

Education

A-Level or equivalent (preferred)

Experience

Digital marketing: 3 years (preferred)

Marketing: 3 years (preferred)

Work Location: In person