Senior Frontend Engineer - SEO Product

We’re looking for a Senior Frontend Engineer to help build web experiences that enable more people to discover Wise organically.

The SEO Product team is working towards an ambitious goal: making customer acquisition eventually free. We do that by building high-quality, SEO-driven products and logged-out web experiences that help millions of potential customers make better decisions about their money.

This is a hands-on product engineering role. You’ll work closely with product, design, analytics, marketing and engineering from the earliest stages of an idea, helping shape what we build and why. You’ll take ownership of important parts of Wise’s website and logged-out experience, using React and TypeScript to build fast, accessible, high-quality experiences at scale, with some exposure to Node.js where needed.

What will you be working on?

Building and improving key parts of Wise’s website and logged-out customer experience

Helping shape and extend our new CMS platform, built with Payload CMS and Puck, to support scalable, high-quality content creation and publishing

Creating high-quality, SEO-driven web experiences that help more people discover Wise organically

Working closely with product managers, designers, analysts, and engineers to shape ideas, define requirements, and turn them into simple, effective customer experiences

Owning frontend development end-to-end, from technical design through implementation, release, measurement, and iteration

Architecting scalable, maintainable frontend solutions using React and TypeScript

Helping maintain a high bar for quality, accessibility, performance, and usability across the web experience

Contributing to experimentation and optimisation work, using customer insight and data to inform decisions

Collaborating with backend engineers and working with Node.js where needed

Providing technical guidance through thoughtful code review and collaboration

Contributing to a strong engineering culture through knowledge sharing and strong engineering practices

Mentoring engineers in the team and contributing to our engineering hiring process.

What do you need?

Strong experience building and shipping modern web applications using React and TypeScript

Experience owning technical decisions and designing maintainable frontend architecture

Ability to take ambiguous product problems and turn them into clear technical plans and incremental milestones

Strong product judgment, with the ability to use customer insight and data to inform decisions

Strong understanding of web fundamentals, including performance, accessibility, and responsive design

Experience working closely with cross-functional partners such as product, design, analytics, and backend engineering

Commitment to writing clean, testable, maintainable code and holding a high bar for engineering quality

Confidence working autonomously and taking ownership of delivery end-to-end

Good communication skills, including the ability to explain technical concepts clearly to non-technical audiences

Some experience working with Node.js in a production environment

Ability to produce clear technical documentation and diagrams

Experience with end-to-end “BRO” ownership of software -  Build it, Run it, Own it, including observability and reliability.

It would be a bonus if you also have:

Experience working on SEO-driven, acquisition-focused, or other high-traffic logged-out web experiences

Experience with experimentation

Experience with CI/CD tooling such as GitHub Actions

Experience with observability and monitoring for web products

Experience improving web performance and Core Web Vitals

Strong accessibility instincts and experience building inclusive web experiences

Interest in AI-assisted coding tools such as Cursor or Claude Code

We don’t expect you to tick every box. If this role excites you, we’d still love to hear from you.

What the first six months in this role will look like:

You’ll have onboarded and found your place through understanding your team, squad and guild vision and how you can contribute

Understanding the Wise product, fintech space and our tech culture

You’ll have fully developed new features, from planning to release, and keep monitoring their adoption once live

Gone through two quarterly plannings and proposed ideas to take your product further

You’ve contributed to hiring interviews

What you get back:

🚀 RSU's in a growing company

💪 An annual self-development budget

❤️ Statutory maternity leave, with a perk of 18 fully paid weeks of parental leave for birth or adoption

❤️ Paternity leave for 18 weeks at full pay

🌿 3 fully paid ‘me days’ per year to help you manage life

🌍 Relocation and visa expenses covered

🏝️ A paid 6-week sabbatical leave after four years

Find out more about our benefits in our London office.

Interested? Find out more

👀 How we work – a practical guide

📹 Wise Vlogs: Omar, Engineering Lead

💻Wise Tech Stack (2025 update)

📈 Our Engineering career map

❤️ Our Engineering values

…or check out our Engineering blog.

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.jobs

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.