Senior Trade Marketing Manager

**Grow With Us – Join the Nature Fresh Farms Team!**

**Imagine breaking from tradition to ensure a brighter future for generations to come.** At **Nature Fresh Farms®**, we’re committed to nourishing people and the planet through greenhouse farming.

Since 1999, our family-owned company has pursued a simple yet profound goal: **to cultivate a kinder, healthier future**. Today, we’re proud to be one of **North America’s largest vertically integrated leaders in greenhouse-grown produce**. While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision.

Our journey is far from over. As we look to the future, we remain committed to

• **Innovation and conservation**
• **Reducing waste and promoting biodiversity**
• **Creating a more sustainable, inclusive, and friendlier world for all**

**We’re Hiring!**

We are currently looking to fill a **full-time, permanent position** for a **Senior Trade Marketing Manager** in our **Trade Marketing Department** at our **Detroit** office.

**Wh****at You’ll Do:**

**Trade Strategy & Commercial Leadership**

• Lead the development of trade marketing analytics strategy aligned with retail growth objectives
• Provide strategic recommendations on pricing, promotional planning, and trade investment optimization
• Partner with Sales leadership on account-specific growth strategies and performance reviews
• Establish frameworks to evaluate trade ROI, margin impact, and long-term brand equity

**Advanced Market & Competitive Intelligence**

• Conduct comprehensive market research to identify emerging industry trends, consumer behavior shifts, and retail landscape changes within the produce sector
• Lead ongoing competitive intelligence efforts, including pricing, promotional activity, assortment shifts, and strategic positioning
• Translate insights into actionable recommendations to strengthen competitive advantage

**Pricing & Promotion Optimization**

• Own pricing analytics strategy, including monitoring market pricing dynamics and recommending adjustments to maximize profitability and competitiveness
• Lead post-event promotional analysis to evaluate sales lift, incremental revenue, customer engagement, and trade spend effectiveness
• Develop predictive insights to inform future promotional planning and trade calendar development

**Performance Analytics & Reporting**

• Oversee the analysis of sales performance, market share trends, and key commercial KPIs
• Design and implement dashboards and reporting tools that support executive decision-making
• Present quarterly business insights and strategic recommendations to senior leadership

**Cross-Functional Leadership**

• Act as the central analytics partner across Sales, Marketing, Finance, and Operations
• Align trade marketing initiatives with supply chain, margin targets, and operational capabilities
• Influence cross-functional decisions through clear communication of data-driven insights

**Team & Capability Development**

• Lead and mentor trade marketing analysts (as applicable) and build analytical capabilities within the organization
• Establish best practices in trade performance measurement and reporting
• Identify tools, systems, and processes to enhance analytics maturity
• Comply with all Health and Safety, Bio Security, and Nature Fresh Policies and Procedures
• Complete all physical requirements without a reasonable accommodation
• This job description highlights main components but is not inclusive of other activities that may be required

**What You Bring:**

• 7+ years of experience in trade marketing, commercial analytics, or pricing strategy within CPG, retail, or fresh produce
• Demonstrated experience influencing senior leadership through data-driven insights
• Strong financial acumen and understanding of trade spend, margin structures, and retail dynamics
• Advanced proficiency in data analytics tools and business intelligence platforms
• Post secondary education in business, analytics or other related disciplines required.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information.
• Exceptional communication abilities, active listening skills and written communication skills.
• Ability to maintain respectful relationships at all levels within and outside the organization.
• Proficiency in working with computers and software programs, specifically ERP, KPI Portals and Microsoft Office more specifically Excel and Nav.
• Ability to identify issues and problem solve independently using appropriate resources internally and externally.
• Displays strong initiative and able to work independently with little direction, within a fast-paced environment.
• Excellent organizational and multitasking skills.
• Team player with a high level of dedication.
• Ability to work under strict deadlines; and ensure timely follow-up.
• Must be strong with follow through as many tasks require constant follow-up.
• Very high degree of confidentiality and integrity required regarding all aspects of the business.
• Valid passport with the ability to travel to the U.S. or internationally as required.
• A valid driver's license and use of personal vehicle are required as needed.

**What To Expect:**

• Office setting - walking, sitting, and standing throughout the day.
• Works Monday-Friday. Hours may fluctuate according to business needs. May be required to work after hours as needed.

**Who We're Looking For**

We’re searching for **passionate, purpose-driven individuals** who are eager to make a difference — not just in their day-to-day work, but in the world around them. The right candidate is someone who shares our vision for a kinder, healthier future and lives out values that align with our own.

At Nature Fresh Farms,our **GROWS Company Values guide everything we do —** from how we collaborate as a team to how we grow as individuals and as a business:

**Growing People – We cultivate greatness, every day**

**Respect and Care – We care for our people and our communities**

**One Team – We’re stronger as one**

**Win By Challenging – We reimagine what’s possible**

**Serve With Purpose – We make things happen**

If you’re someone who **believes in doing meaningful work, thrives in a collaborative environment, and is motivated by innovation and impact,** you’ll feel right at home here.

**Why Work With Us?**

• A forward-thinking, sustainability-driven company
• Supportive, people-first workplace culture
• Opportunities for growth, learning, and development
• Competitive wages and benefits
• A chance to be part of something bigger than yourself

**Ready to Grow With Us?**

If you're inspired to make a real impact and grow your career in an innovative, purpose-driven environment, we’d love to hear from you!

**Click the “Apply” button and submit your resume** to take the next step in your career with Nature Fresh Farms.

***Nature Fresh Farms is committed to providing an inclusive and barrier-free work environment, beginning with the hiring process. We are an Equal Opportunity Employer and welcome applications from candidates, in accordance with all relevant legislation. Nature Fresh Farms provides an accessible environment in which all individuals have access in a way that respects the dignity and independence of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.***

***#NFF***