Social Media & Marketing Executive

• Manage daily posting and scheduling across Instagram, Facebook, TikTok, and Pinterest to maintain a consistent, premium, and recognisable brand presence.
• Create engaging content, including product photography, reels, carousels, and stories, showcasing new collections, bespoke pieces, engagement and bridal ranges, and in-store promotions.
• Develop and maintain a monthly content calendar that aligns posts with collection launches, promotions, and key gifting dates such as Valentine's Day, Mother's Day, Black Friday, Christmas, and peak engagement and wedding seasons.
• Plan and run paid social and search campaigns through Meta Ads Manager, TikTok Ads, and Google Ads to drive footfall, consultation bookings, online sales, and conversions.
• Monitor and respond to comments, DMs, and online reviews promptly to build positive customer relationships and protect the shop's reputation.
• Design digital marketing materials such as promotional banners, email headers, lookbooks, product graphics, and social creatives using Canva or Adobe tools.
• Send regular email newsletters featuring new arrivals, exclusive offers, gift guides, loyalty rewards, and upcoming events using tools like Mailchimp or HubSpot.
• Manage and grow the customer loyalty and VIP client programme, promoting sign-ups across social, online, and in-store channels.
• Build relationships with local influencers, stylists, bridal and lifestyle bloggers, and media to coordinate gifting, collaborations, and PR opportunities, and secure features and reviews.
• Support the online store by updating product listings, descriptions, and imagery to ensure accuracy and a high-quality customer experience.
• Analyse social, website, and email performance using platform insights and Google Analytics, and produce monthly reports with key metrics and recommendations.
• Keep the shop's Google Business Profile up to date, including photos, opening hours, services (such as repairs, resizing, and bespoke design), and seasonal updates, to support local search visibility.
• Help plan and promote in-store events, collection launches, trunk shows, and styling evenings to drive engagement and footfall.
• Work with store teams to capture in-store photos, videos, customer testimonials, and user-generated content, including engagement and gifting moments with customer consent.
• Track marketing spend against budget and flag results that perform well or need adjustment.
• Source and brief external suppliers such as jewellery photographers, videographers, models, or print partners when needed.
• Support the Manager with ad hoc duties as required.
• Working Hours: 39 Hours Per week
• Annual Salary: €36,605.00
• Company Name: Mc Callions jewellers
• Job Location: Crossview House, Port Road, Letterkenny, County Donegal, Ireland, F92T2WX

Start date: 14/12/2026