Sr. Manager, Cross Border Segment Planning and Performance

**Job Description**

**What is the Opportunity?**

In the role of Sr. Manager, Segment Performance & Management, you help convert intelligence into accountability. Building on the intelligence that shows what the opportunity is, this role tracks whether we are capturing it, quantifies what it is worth, and builds the business cases that unlock the resources to grow it. You are the person who makes the opportunity measurable and fundable.

**What will you do?**

• **Segment profitability:** Define, maintain, and track the cross-border segment profitability metrics. Maintain by persona where data supports it to track revenue, and cost-to-serve by segment.
• **Product Analytics:** Own the product analytics function for the cross-border segment. Track product penetration, attach rates, wallet share, and product revenue by persona cohort. Identify high value product combinations to generate entrenched and profitable cross-border relationships. Surface underperforming products and cohort insights. Support product development and prioritization decisions with client-level and financial evidence.
• **Relationship Depth Measurement:** Own the relationship depth framework to assess, track and quantify gaps.
• **Segment Performance Metrics:** Own the internal performance metrics framework, establish baselines, set targets, and produce a regular performance view for segment leadership.
• **Business Case Development:** Support the business case development to justify investment in the cross-border segment for new products, distribution initiatives, technology builds, partnerships, and budget requests.
• **Governance and Data Stewardship:** Operate within the Client Data Domain governance framework at all times. Maintain the usage and governance framework of end-to-end client data; documentation of data sources, methodologies, and assumptions. Participate in governance reviews and raise data use questions proactively.

**What do you need to succeed?**

**Must-have:**

• 6–9 years of progressive experience in financial planning and analysis, segment finance, or business management within financial services.
• Proven experience building and maintaining a business unit or segment P&L, including revenue and cost attribution methodology, not just reporting against an existing model
• Demonstrated product analytics experience in a multi-product banking context: penetration, attach rates, wallet share, and client profitability
• Experience developing investment-grade business cases: financial modelling, revenue opportunity sizing, and cost-benefit analysis
• Track record of producing executive-ready performance reporting with diagnosis and recommendations, not just metrics
• Experience working within data governance frameworks across Finance, Legal, Compliance, and Technology teams
• Bachelor's degree required in Finance, Accounting, Business, Economics, or a related field

**Nice to have:**

• Prior experience in a segment management or business analytics function within a retail bank or wealth manager
• Familiarity with cross-border or multi-entity P&L structures
• Experience working across the Canadian and US banking markets
• CPA, CFA, or CMA designation is a strong asset but not needed
• Equivalent professional experience will be considered in lieu of graduate degree

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• A world-class training program in financial services.
• Opportunities to do challenging work, including leveraging AI and SRE principles to drive innovation and operational excellence.

#LI-Post

#TECHPJ

**Job Skills**

Business Cases, Business Intelligence (BI), Commercial Acumen, Critical Thinking, Customer Analytics, Data Governance, Detail-Oriented, Financial Modeling, Performance Reports, Product Analytics, Requirements Analysis, Results-Oriented

**Additional Job Details**

**Address:**

8081 ARCO CORPORATE DRIVE:RALEIGH

**City:**

Raleigh

**Country:**

United States of America

**Work hours/week:**

40

**Employment Type:**

Full time

**Platform:**

PERSONAL & COMMERCIAL BANKING

**Job Type:**

Regular

**Pay Type:**

Salaried

**Posted Date:**

2026-04-15

**Application Deadline:**

2026-05-25

**Note****:** *Applications will be accepted until 11:59 PM on the day prior to the application deadline date above*

**Our Employment Opportunities**

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.