Sr. Manager, Marketing Automation & Analytics

Overview

Sr. Manager, Marketing Automation & Analytics reports to the Director of Integrated Marketing and owns Henry Schein One’s marketing automation ecosystem and analytics framework. This role ensures Adobe Marketo and ABM platforms are best-in-class, designs data flows to and from Salesforce, and partners cross-functionally to deliver scalable, measurable programs across email, advertising, events, nurture, and personalization. The leader establishes data governance and validation processes;

leverages AI to simplify workflows, enhance lead scoring and segmentation, and power predictive insights and chatbots; and delivers attribution models, dashboards, and performance analytics to optimize content and reporting, driving pipeline and conversion. This position is remote.

What you will do

• Own administration and operational excellence of Adobe Marketo and ABM platforms; monitor system health and resolve issues.
• Design and maintain complex workflows between Marketo and Salesforce to optimize lead lifecycle, routing, scoring, and conversion.
• Own marketing data infrastructure: ensure data quality, accuracy, and consistency; implement governance and validation processes.
• Develop and maintain attribution models and campaign performance dashboards; standardize KPI definitions across the marketing funnel.
• Partner with Rev Ops and Biz Ops CRM admins to architect integrations supporting data workflow, attribution, campaign, lead source setups.
• Scope, build, QA, and launch programs requested by Demand Generation and other teams (email, advertising, nurtures, landing pages, events, webinars, content, websites, etc.) with SLAs and playbooks.
• Leverage AI to automate enrichment, segmentation, lead scoring; implement AI-powered chatbots and predictive analysis for personalization.
• Deliver actionable insights and recommendations to optimize campaigns and content based on analytics and reporting.
• Provide training, documentation, and change management to drive adoption of best practices across marketing and sales.
• Manage vendor relationships and compliance/security requirements; evaluate new tools aligned to roadmap.
• Mentor direct and indirect reports; align scopes and standards with related roles.

Travel/Physical Demands

• Travel typically less than 10%; office environment. No special physical demands required.

Qualifications

Must have

• Typically, 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 3 or more years of management experience.
• Typically a Bachelor's Degree or global equivalent in related discipline. Master’s degree or global equivalent a plus.
• 10+ years of progressive experience; 3+ years people management.
• 5+ years hands-on Adobe Marketo administration (certification required) and Salesforce integration expertise.
• Experience managing ABM platforms and programs; account-level targeting and personalization.
• Strong understanding of marketing analytics, attribution modeling, and dashboard development (e.g., Tableau, Domo, Power BI).
• Experience with AI-enabled automation, predictive analytics, and personalization workflows.
• Ability to translate business objectives into technical requirements and measurable KPIs; advanced reporting skills.

Nice to have

• Experience working within a SaaS (Software as a Service) environment.

The posted range for this position is $124,448-$147,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range.

What

you get as a Henry Schein One Employee

• A great place to work with fantastic people.
• A career in the healthcare technology industry, with the ability to grow and realize your full potential.
• Competitive compensation.
• Excellent benefits package:

Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave, Short Term Disability, Income Protection, Work Life Assistance…