SVP, Creative

Position: SVP, Performance Creative

Location: New York

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About

The Role

As a SVP, Performance Creative, you’ll lead a team of 35 and growing across creative production, animation and design, creative strategy, and commerce content who have earned a number of high-profile award wins from The Drum, Digiday, and Meta for their work. Bonus points for experience leading influencer campaigns and UGC-style advertising for performance advertisers. This role is a senior leadership position within Monks’ Performance Media division.

Reporting to the EVP of Digital Media over the Mid-Market Performance team, you’ll partner with other leaders, including the SVP, Digital Strategy, and media channel leads, to elevate and evolve the creative impact for our largest, fastest-growing, and most innovative clients. You will be accountable for creative excellence, executive client relationships, full-funnel creative leadership, and for advancing Monks’ reputation as a pioneer in performance-driven content and storytelling.

Responsibilities

• Creative & Strategic Leadership
• Lead the vision and strategy for the Performance Creative unit of our Media team, innovating on full-funnel, insight-driven creative assets that deliver measurable results.
• Guide clients and teams through the dynamic landscape of creative innovation for paid social, display, video, UGC, influencer content, and emerging platforms.
• Leverage creative testing frameworks, audience insights, and performance analytics to inform ideation, production, iteration, and optimization processes.
• Advise clients on the integration and scaling of generative AI, automation, and technology in creative production and operations.
• Drive adoption of cutting‑edge technologies and AI tools to optimize creative operations and output.
• Partner with brand and growth teams to develop foundational stories, rapid tests, and breakthrough campaigns across channels.
• Provide a point of view on leading topics such as UGC, creative automation, global content production, and scaling impact for growth brands.
• Stay ahead of digital, media, and content trends, ensuring Monks’ creative output sets the industry standard.
• Oversee creative resourcing, processes, and playbooks to maximize internal efficiency, creative quality, and revenue growth.
• Serve as Executive Sponsor for some of our largest performance‑driven client accounts, providing strategic creative direction at the highest levels.
• Internal Agency Operations
• Oversee staffing, structure, and scalable processes for a rapidly growing creative team, fostering a collaborative, innovative, and inclusive culture.
• Own creative P&L, revenue, and client retention responsibilities for performance creative accounts.
• Create and evolve frameworks and playbooks to standardize creative production, QA, and measurement, maximizing efficiency and creative impact.
• Commercial Strategy
• Own the productisation, delivery, and pricing strategy for Performance Creative and related services.
• Define the positioning and go‑to‑market messaging for Performance Creative.
• Participate in new business discovery, pitching, and scoping for Performance Creative engagements.
• Develop, adopt, and integrate new creative technologies, solutions, and platforms into the Monks offering.
• Promote Performance Creative within the context of Monks’ larger go‑to‑market strategy on stage, in the press, and on social media, generating net new interest in services.

Qualifications

• 10+ years in creative leadership, specifically in performance, digital, or growth marketing settings (agency experience strongly preferred).
• 5+ years leading multidisciplinary creative teams with direct client‑facing and account ownership responsibilities.
• Deep expertise in producing, optimizing, and scaling creative for paid social, display, video, and new digital channels.
• A portfolio of high‑performing, data‑powered creative work for leading performance advertisers, with measurable business results.
• Proven record of designing and deploying creative strategies that drive measurable business outcomes for major growth brands.
• Deep experience integrating creative strategy with performance data, analytics, and media teams.
• Comfortable…