Brand Growth Lead

Commercial. Curious. Growth focused.

At Cookie Time Group, we've built some of New Zealand's most loved brands. Cookie Time. OSM. Bumper. Em's. Higgins. Brands with loyal consumers, strong heritage and exciting futures.

We're now looking for someone to champion their next stage of growth.

This is not a traditional marketing role.

We're looking for a commercially minded Brand Growth Lead to own the growth, health and performance of our brands and products. You'll identify opportunities, strengthen existing products, shape future innovation and help ensure every launch, campaign and activation delivers meaningful commercial results.

You'll be the person asking

• How can we grow this brand?
• How can we make this product better?
• Where is the next opportunity?
• What should we do differently?
• You'll work across Sales, Marketing, Innovation, Creative and Franchise teams to turn ideas into action and ensure our brands receive the focus they deserve.

What you'll be responsible for

• Supporting development and activation of brand strategies that drive sustainable growth.
• Owning portfolio performance and identifying opportunities to improve sales, margin and long-term brand health.
• Developing innovation opportunities, renovation initiatives and product improvement projects.
• Leading Go to Market planning and commercialisation for new products and significant product changes.
• Championing brand standards, visibility and in-market performance.
• Building strong relationships across the business to ensure opportunities are identified, prioritised and delivered.

About you

You might come from Brand Management, Product Management, Category, Commercial Marketing, Sales or another FMCG-related role. What matters most is your ability to spot opportunities, think commercially and drive action.

You'll ideally bring

• Experience working with brands, products or portfolios

• Strong commercial and analytical capability

• The ability to turn insights into practical action

• Confidence working across multiple teams and stakeholders

• A proactive approach and a genuine desire to make a difference

• Critical and creative thinking, curiosity, initiative and a growth mindset

FMCG experience would be helpful, but it isn't essential. Agency experience welcomed.

Why Cookie Time Group?

We're a proudly New Zealand business with a portfolio of iconic brands and more than four decades of proven success.

We're entrepreneurial, fast-moving and passionate about what we do. We back good ideas, value people who take ownership and believe great things happen when positive people work together.

If you're looking for a role where you can genuinely influence brand growth, shape future opportunities and leave products better than you found them, we'd love to hear from you.

Applicants must have New Zealand citizenship, residency or a valid New Zealand work visa.

If you want be part of a passionate team embracing change and growth then please apply today via Seek.