Creative Strategy Director | Agentic Commerce

**We are:**

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

**Overview**

We are seeking a Creative Strategy Director who understands how agentic commerce transforms the customer journey from the traditional purchase funnel into an adaptive, AI-assisted ecosystem. This role blends conceptual creativity, experience design, conversational design, and content strategy with a deep knowledge of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). You will architect AI-native, agent-compatible experiences that are imaginative, brand-forward, and continuously optimized through signals, structure, and feedback loops. These experiences will enable brands to show up effectively in a world where intelligent agents shape discovery, guide decision-making, and can act on behalf of customers.

**Job Responsibilities**

*Creative Vision for AI-Native Customer Journeys*. Defining how brands behave across adaptive, agentic mediated journeys, including:

• Mapping dynamic customer journeys that evolve based on agent inference, contextual cues, and optimization signals.
• Designing modular creative and content assets that can be dynamically selected, recombined, or personalized by GEO models.
• Ensuring journeys include structured decision support that agents can parse and optimize across touchpoints.

*Conversatio**nal**Experience and Interaction Design*. Shaping how customer and agents engage through intelligent interfaces, including:

• Crafting conversational flows that balance brand personality with agent-friendly structure and intent clarity.
• Designing interaction frameworks that enable optimization (e.g., slot-filling patterns, variable prompts, consistent intents).
• Creating conversational prototypes that capture and feed signals back into GEO/AEO models for refinement.

*Content Strategy for GEO & AEO*. Building content systems that are strategically structured for LLM findability and intrinsically optimizable, including:

• Developing modular content architectures, taxonomies, and metadata schemas that dramatically improve agent understanding.
• Identifying creative variables—tone, content, visual cues—that can be tuned, tested, and optimized over time.
• Designing content formats that support generative reinterpretation, multimodal responses, and autonomous recommendations.

*Optimization-Centered Creative Strategy*. Embedding optimization and an experiment-led approach to improvement in every creative decision and asset, including:

• Partnering with GEO practitioners to turn model insights directly into creative iterations and content refinements.
• Designing experiments that test narrative frames, messaging attributes, structured content variations, and conversational patterns.
• Translating optimization outcomes into brand differentiated guidelines that scale across marketing, content, and CX teams.
• Ensuring our client brand’s agentic presence improves continuously through systematic testing and signal analysis.

**Basic Qualifications:**

• 10+ years of experience in Creative Strategy that includes some experience working with generative AI.
• 3+ years of Industry experience in Retail and Consumer Goods & Services

**Preferred Qualifications:**

• Bachelor’s degree in CS, Design, or a related field.
• Exceptional communication skills, both written and verbal, with the ability to engage clients of varying technical expertise.
• Proficient in developing training materials, including user guides, presentations, and online resources.
• A passion for innovation and a commitment to helping clients succeed in adopting new technologies.
• Strong understanding of production ready specs for creative outputs.
• Comfortable with travel.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

We anticipate this job posting will be posted until 04/07/2026

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range

California $132,500 to $302,400

Cleveland $122,700 to $241,900

Colorado $132,500 to $261,300

District of Columbia $141,100 to $278,200

Illinois $122,700 to $261,300

Maryland $132,500 to $261,300

Massachusetts $132,500 to $278,200

Minnesota $132,500 to $261,300

New York $122,700 to $302,400

New Jersey $141,100 to $302,400

Washington $141,100 to $278,200

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