Digital Content Advisor

Shape accessible digital experiences for Nelson

Lead website, UX and content improvements

* Turn customer insights into better online journeys

### Help shape Nelson’s future. Lead with expertise. Make a difference. We’re looking for a customer-focused digital professional who can turn insights into intuitive and accessible online experiences.

Shaping our future | Kōmiria te anamata

Our vision for Whakatū Nelson is a creative, prosperous and innovative city. Our community is inclusive, resilient, and connected – we care for each other and our environment.

Nelson City Council is undertaking one of the most significant local government transformations in New Zealand. Through Shaping Our Future, we’re organising ourselves around the people and communities we serve, getting clearer about who does what, and investing in the capability we need for the years ahead. That includes customer experience, data and digital, asset planning, economic development, and contract and programme delivery, to name just a few. We’re also working more closely with iwi, neighbouring councils and other partners to deliver better outcomes for Whakatū Nelson. Our new structure is in place, and we’re now recruiting for the roles that will bring it to life.

This isn’t a one-off change. It’s the foundation for a council that keeps improving, and we’d love you to help build it.

### About the role | Kō tēnei tūranga mahi

Office Base Role.

Help create better digital experiences for our community by leading the ongoing evolution of Council’s websites, online services and digital channels. Using a customer-centred and user-experience-led approach, you’ll help ensure residents can easily access information, complete transactions and engage with Council online.

You will

Lead improvements to Council websites, user journeys, navigation, information architecture, forms and digital interactions

Manage and maintain accurate, accessible and well-organised website content

Publish and coordinate content across Council’s digital channels

Use analytics, customer insights, research and feedback to identify and prioritise improvements

Undertake user research and usability testing to identify barriers and opportunities

Develop practical digital solutions, including wireframes, prototypes and design recommendations

Provide UX/UI advice and advocate for customer-centred digital outcomes

Work collaboratively with advisors, developers, designers, technical specialists and subject matter experts

Champion accessibility, usability, responsive design, Council branding and digital standards.

### About you | Ko ngā pūmanawa ō

You’ll be an experienced digital professional with strong knowledge of user-centred design and the practical skills to improve websites, online services and digital platforms. You’ll be comfortable using data and customer insights to inform decisions, managing digital improvement initiatives and working collaboratively with technical and business stakeholders.

You’ll bring

A relevant tertiary qualification or equivalent experience in digital content, communications or a related field

Strong knowledge of UX/UI principles, information architecture, web accessibility, usability best practice and digital customer experience

Experience in digital experience, UX/UI, website management or a related digital role

Experience applying user-centred design principles to websites, online services or digital platforms

Experience undertaking user research, usability testing or customer feedback analysis

Experience creating customer journeys, wireframes, prototypes or digital solution concepts using Figma or similar tools

Experience using digital analytics and customer insights to identify and prioritise improvements

The ability to independently manage digital improvement initiatives from problem identification through to implementation

Experience working with developers, technical specialists and business stakeholders to deliver customer-focused digital outcomes.

### What we offer | Ko ngā painga mōu

Wellbeing leave, platforms and initiatives

A fully subsidised health insurance scheme

A flexible workplace including hybrid working arrangements to support work-life balance

Generous leave provisions

Learning and professional development opportunities

Access to various employee benefits and discounts

Opportunities to contribute to meaningful projects that shape our community's wellbeing and future

Mountains, beaches and national parks at your doorstep

At Nelson City Council, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels safe, valued, and has a true sense of belonging. We welcome applications from people of all backgrounds, including those from diverse ethnicities and cultures, LGBTQ+ communities, neurodivergent individuals, and people with disabilities. If you require any assistance with your application, please don’t hesitate to get in touch.

### Applications close | Rā whakakapi

Midnight Wednesday 4 November 2026.

### For further enquiries | Ina he pātai anō, whakapā mai

Please reach out to Andrea King - [email protected]