Digital Marketing Specialist

Robert Half

Skilled Worker, A ratingFull-timePosted 1 month ago

Job Description

Digital Marketing Specialist | Global Financial Services Business | London (St Paul's)

Competitive package + appraisal-based bonus | Hybrid, 3 days in office | Permanent

The company

A global credit management and advisory business, working with financial institutions across multiple asset classes and markets. Around 200 people worldwide, with over 100 in the UK. It's entrepreneurial, award-winning, and still small enough for individuals to make their mark.

The opportunity

Marketing here has been through a real reset. A new Marketing Lead has rebuilt the brand, guidelines and collateral, and the business is now moving into a digital transformation phase. Brand is being handed to an internal colleague, so they need a digital specialist to own the website, CRM and social channels. That frees the Lead to focus on strategy.

You'll join a two-person team that looks after all group marketing, supported by a network of freelancers and agencies for content and design. It's a hands-on role with plenty of scope to shape how digital works.

What you'll do

Own the corporate website (WordPress): content, updates, performance and user experience

Run and grow LinkedIn, X and TikTok, both organic and paid, including LinkedIn Campaign Manager

Write and adapt content for different audiences and channels

Deliver email campaigns and support the rollout of the company CRM, including segmentation and reporting

Track, analyse and report on digital performance, and turn the insights into recommendations

Manage external agencies and suppliers, and work with IT and Information Security on website and tooling

Monitor competitors and help shape the digital strategy as it evolves

What you'll bring

2-5 years' digital marketing experience across website, social and campaigns, in-house or agency

Proven WordPress experience: content, plugins and troubleshooting

Hands-on LinkedIn campaign experience, plus Google Analytics, Mailchimp or similar, and Hootsuite/Canva

Strong copywriting, with the confidence to work with and influence senior leaders

CRM experience (Dynamics or similar)

A background in a corporate or professional environment, ideally financial or professional services, and in a business of comparable size. This is a structured, established environment, so you'll need to be comfortable working within it

Comfortable using AI tools for content and workflow

SEO, HTML/CSS and B2B/B2C experience are a bonus, and industry background is flexible

Package and process

Competitive salary, plus appraisal-based bonus

* Central London office (St Paul's), 3 days a week in the office, business casual, with a friendly, supportive marketing team

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data:

Director, People Operations at Robert Half — name hidden until you unlockTheir email, a letter to them, and your resume tailored to this job$5 Apply (Original)

ApplyWave is not an employer or a recruitment agency. You apply to each employer directly — we find their contact and write your letter. Real employers never charge money for a job or a visa sponsorship.

Robert Half

UK Home Office register

View Company Profile